Mobile – Page 3 – whatleydude

Content comparison: @ThreeUK vs @O2, which is better?

I’m after your opinion folks, so get ready to hit that ‘Leave a Reply’ section at the bottom of this post.
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This week I received a cake* in the post.

A cake with my face on it.

— yes, that is my actual face, on a cake —

This is piece of co-marketing material from both Three and Nokia pushing the unique selling point (USP) of the Lumia 925: the awesome low-light camera. The angle?

YOU HAVE BEEN LIED TO. CARROTS DO NOT HELP YOU SEE IN THE DARK.
THE LUMIA 925 HOWEVER, DOES.

Why a cake? Well, it’s a carrot cake. Geddit…?

Anyway, the video that the leaflet directs you too is below, take a look –

OK, let’s park that right there.

Next up, we have this effort from O2. Their phone of choice is the Huawei Ascend P6. The USP? The super-slimness of the device. The angle?

MODERN DAY PHONES LOOK TERRIBLE IN YOUR POCKET.
THESE ‘VISIBLE MOBILE LINES’ OR ‘VML’ NEED TO BE NO GONE.

Check out the video below –

Strategically, the two briefs for these could be almost identical –

Drive conversation and engagement around the DEVICE NAME by creating a funny and shareable piece of social media content that will stay true to [the] OPERATOR’s existing online tone of voice, while also highlighting the USP of our hero device.

The execution is obviously very different (plus the former had the additional push of some ‘influencer engagement’ in the shape of aforementioned baked product) but, the question to you, dear reader, is – which one do you prefer and why?

Both are funny in thei rown right, both pushing the USP of a hero device, both deliver the same message but in a very different way. I’m intrigued on your take on it so please, leave a reply below and let me know.

*I also received a hand-carved carrot featuring the Nokia and 3 logo. No, really. I didn’t eat that, nor did I get a photo (EDIT: photo uploaded as requested by carrot-carving fans), however the cake was really quite nice, so thanks for that. Why was my face on it again?Â

Blogging about @O2 and #O2Refresh

So, this is interesting.

Last Monday night I was invited along to the launch of the new ‘Refresh’ tariff from O2. Not since Orange launched their animal range (remember them?) has anyone actually gone to any length to launch a [yawn] phone tariff before but, when you dig a little deeper on this one, you can kind of see why it’s such a big deal.

The killer pitch of O2 Refresh is that you can upgrade your phone whenever you like. So we’re clear on this, what that means is:

YOU CAN UPGRADE YOUR PHONE WHENEVER YOU LIKE.

Got that? Good.

‘But how?!’ you all cry. Well, it’s achingly simple. So simple in fact that it’s stunning that no one else has ever done it before. O2 Refresh is a 24mth tariff that separates your airtime bill from your handset bill, meaning that you get absolute clarity on what money is being spent where. On a Â£37pcm contract? Â£20 of that goes on the phone, Â£17 on the airtime (that Â£17 by the way gets you unlimited minutes, text messages, and a gig of data).

To quote directly from their press release:

‘For those customers who want a new handset before the end of their contract term, O2 Refresh enables them to pay off the remainder of their Phone Plan and end their Airtime Plan with no termination fee. To make it even more affordable to get the latest smartphone, customers can trade in their old mobile for cash using O2 Recycle, getting up to Â£260 to put towards their new phone.’

Magic.

Speaking of which, there was magic on show on the night too –

Mr Oliver B (on the right, above – clearly), was a fantastic entertainer and, amongst other things, managed to swap my HTC One for a Sony Xperia Z (both of which are funnily enough, available on Refresh) right before my very eyes*.

Amazing.

Thanks very much to O2 for inviting me along to their event and congratulations to them too for actually attempting to innovate in one of the most staid and boring areas of the entire mobile industry.

O2, I salute you.

*Oliver B will be out and about in London town tomorrow doing more of the same, so keep an eye out on the @O2 Twitter account if you want to know where you can see him in action.

The Nokia MD-310: a real-world NFC use-case

No, seriously.Â

Honest to God, I genuinely have found a piece of NFC kit that not only works really well, but also fixes a problem I didn’t know I had.

I was at Nokia’s fancy new London HQ recently and I spotted the above piece of tech hanging up on the wall in the lobby. ‘I want one of these!‘ I cried. And lo and behold, a couple of weeks later, one arrived in the post for me to review. Hurrah for the internets.

So what does it actually do?

The Nokia MD-310 is, in a nutshell, an NFC-enabled bluetooth receiver for your home stereo. How that translates into the real world is as follows:

That shiny circular thing in the photo plugs into my audio system and sits nicely in my front room. Whenever I get home from work, or from a run, and I want to carry on listening to the music on my handset, I just tap my device on the glowing circle and, two seconds later, my tunes switch from my headphones to my speakers.

Simple.

How is this a problem I didn’t know I had? Well I only really use my main music system for music these days. It’s a gorgeous Marantz surround sound set which only gets to stretch its legs when I watch a film or want to get super-immersed in an Xbox game.

It misses music, much.

Having the MD-310 (gotta do something about that name) to hand means that not only can I play music from my phone from a simple tap, but I can also share my music from my Mac via bluetooth too. This is nothing short of brilliant. And it’s this multi-platform compatibility that makes this an essential piece of kit for me.

It’s quite amazing to know that these things were launched over 18mths ago now but, with the prevalence of NFC increasing month on month, this accessory deserves the timely resurgence it seems to be having.

They’re just overÂ Â£40 on Amazon right now and, given some places have them up for nearly double that(!), I’d say the MD-310 is worth a look.

It’s useful, it’s kinda cool looking (I think I’d preferÂ a black one though) and my home stereo system has never been happier.

FUTURE: ENABLED.

Blackberry 10: seven things you should know

Count’em…

1. There are two phones.
One new handset comes with a keyboard (the Q10) and one does not (the Z10). The latter looks like a fairly traditional touchscreen slab and the former will not doubt speak to those day to day business men who actually miss the days of having a full keyboard.

2. It’s for one handers
Apparently RIM, sorry BLACKBERRY (we’ll come back to that) have got super-focused on their one-hand experience to help those chaps and chapesses who like to do things… one handed. TRUTH.

3. European MD, Stephen Bates, will probably never appear on the BBC ever again.
In an amazing interview on Radio 5 this morning Mr Bates was askedÂ ‘What did you learn from the iPhone?’ (in various forms) six times and not once did he address the question full on. Ouch.

Too much media training = painful interviews from hell.

4. It runs Android apps.
It really does. And if there’s any app that’s not in the store, you can convert it in 40 seconds.

Grab the APK file, upload it to the converter and… bish bash bosh… one BB10 app ready and raring to go.

5. According to sources: it’s actually quite good.
David Mannl, super mobile tech head and founder and creative director at mobile app generator, Mippin, had this to say:

I’ve been using BB10 on a final hardware device for two weeks. And I won’t go back to my Galaxy S3. And Whatley knows how much of and android fan boy I am. Just amazing! Mainly because it runs all my android apps as well. A complete no brainer.

6. No more RIM: Blackberry is it.
That’s right, Research in Motion is no more. Pursuing the ideal of ‘one brand, one promise’, from this day forth, the Canadian handset manufacturer will simply be known as ‘Blackberry’. Clean and simple, not unlike their new UI.

7. You can play with one on Feb 28th.
The new Blackberry 10 devices are available tomorrow! However, if you don’t want to splash out yourself – don’t worry! You can come along to #NotatMWC next month, hang out with some rather awesome mobile geeks, AND get your grubby mitts on one there.

We’ve been promised BB10 devices will be on hand, so if you want hands on, come to #NotatMWC!

#NotatMWC 2013

We’re baaaaack!

This coming February sees the cream of the world’s mobile industry all descend on Barcelona’s (thing?) for Mobile World Congress. But the thing is, attending the world’s biggest mobile conference isÂ notÂ cheap so many mobile geeks don’t get the chance to go.

But don’t panic, we’ve got you covered –

The original #NotatMWC event is BACK!

Are you having trouble making it to MWC?
Have you decided to say ‘BALLS!’ to Barcelona?
Do you have a slight obsession with all things cellular?

THEN JOIN US FOR BEERS AND GENERAL MOBILE MERRIMENT AT #NOTATMWC!

February 28th is the date you need to book in your diary and we’ve booked the upstairs at All Bar One on New Oxford Street for just over 70-odd people. If we over do it and loads of you turn up, no matter! We can just flood the ENTIRE PUB with mobile folk and have a jolly good time.

See you there?

PS. Tell your friends —-> “Feb 28th. NotatMWC. Be there”

PPS. Sponsorship options are also available.

Print your own phone case… Wait, WHAT?!

Seriously, welcome to the future…

Yesterday, news landed in my inbox that Nokia were going to not only announce the availability of 3D-printed cases for the Lumia 820 but also – and here’s the killer – release the printing files for said cases too.

That’s. Just. Awesome.

Why?

Let’s review.

The Lumia 820 is Nokia’s next best flagship Windows Phone 8 device after the Lumia 920. One key point of difference between the two is that the former has, like old-skool Nokias of the past, a hot-swappable back cover; allowing 820-owners to personalise their devices to the colour of their choosing. Well, from the available range (above) at least anyway…

That last part – the limited choice – all changed yesterday.

With the introduction of (and then the public releasing of the files for), 3D printed covers anyoneÂ with a 3D printer can create their own Lumia 820 back cover.

Yesterday was stacked and I’ve only now got the time to write this up. Since the announcement, the news has appeared everywhere;Â from Wired through to the BBC.Â However – leading Indian mobile tech blog, Unleash the Phones, managed to get the scoop on them all by laying their hands onÂ the first imagesÂ of what these 3D printed covers look like –

Lumia 820 3D-printed cover

Snug fit!

These were made, in about an hour, with Makerbot. Amazing.

Yes, the technology is expensive. But so were 2D printers when they first launched. With ~~today’s~~ yesterday’s announcement Nokia have given us a glimpse of the future and, dare I say it, earned [back] a whole lot of geek/cool points in doing so.

Good job.

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Here’s the news from Nokia’s blog,
(including said files!)

Releasing the 3D printing files for Lumia 920:

Nokiaâ€™s 3D printing community project is a simple concept with exciting potential. Our Lumia 820 has a removable shell that users can replace with Nokia-made shells in different colors, special ruggedized shells with extra shock and dust protection, and shells that add wireless charging capabilities found in the high-end Lumia 920 to the mid-range 820. Those are fantastic cases, and a great option for the vast majority of Nokiaâ€™s Lumia 820 customers. But in addition to that, we are going to release 3D templates, case specs, recommended materials and best practicesâ€”everything someone versed in 3D printing needs to print their own custom Lumia 820 case. We refer to these files and documents collectively as a 3D-printing Development Kit, or 3DK for short.

The links to the files needed are here, here and here.

In doing this, Nokia has become the first major phone company to begin embracing the 3D printing community and its incredible potential, and continue to be the leading phone company in this exciting field.

[We] view this as the spiritual successor to the great granddaddy of customizable phones, the Nokia 5110 and its rainbow collection of removable faceplates. To think, itâ€™s been 15 years since the 5110 launched!Â

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At this point, one would normally write something like: ‘So, what do you think? Do you have a 3D printer? Will you be trying this out? Have Nokia done the right thing?’ – to help stimulate conversation in the comments etc..

But no. Not today. Instead I’m going to say this:

IF YOU HAVE A 3D PRINTER PLEASE CAN I COME AND PLAY WITH IT?

Thanks, you’re awesome.