83% of Facebook’s UK Daily Users are on Mobile

How many?

Facebook MAU DAU

Source: TechCrunch

According to the above chart, posted yesterday on TechCrunch, Facebook’s Daily Active Users (DAU) for mobile make up a staggering 83% of all active users.

First off, that’s a MASSIVE NUMBER.

Second, we need to dig a little deeper. As Josh Constine states ‘To be clear, total stats count each individual user as 1 regardless of whether they accessed from desktop, mobile, or both. Mobile stats count each user who accessed via mobile, whether or not they also accessed via desktop.’

What this means is that while they’re not exclusively accessing Facebook via mobile*, 83% of overall DAU do at some point access via mobile. That is still a huge number.

What does this mean?

  1. Surprise surprise, UK users access Facebook from their mobile phones
  2. If you’re a brand using Facebook to speak to your users (y’know, through building apps and stuff) you better be thinking MOBILE FIRST – but again, this is not news
  3. A genuinely surprising amount of new openness from Facebook means that we should be seeing more data like this in the future.

Hurrah and hurrah again.

I’m also left wondering, why on Earth wasn’t this picked up by more trades?

Whatley out.


PS. Reading this on your mobile? Best check Facebook…

PPS. Contrary to popular opinion, this isn’t ‘the first time’ Facebook have admitted this algorithm exists. They did that back in 2010. 

*To get the exclusive number, you’d need Facebook to release a deep dive on this image. But they haven’t done that yet. So we wait.



1000heads: Co-creation. Mobile Web. Social Media.

Three different subjects, all intrinsically linked in a multitude of ways. However, today I wanted to share with you three slideshare presentations covering off each of these subjects in various forms.

If you’re a grade one newbie or a seasoned master in any of the above areas, these slides will be of use to you.

First up, co-creation.

This presentation, from the smart chaps at the Board of Innovation, came my way via Google Plus just over a week ago and it’s taken me that long to truly process all of the data available. It not only introduces the concept of co-creation, but also talks through the guiding principles and then goes onto benchmark TWENTY different examples.

Really, really interesting reading for anyone with even a passing interesting in Co-Creation.

How to kickstart your co-creation platform – 20 examples

Next up: the Mobile Web. Or, in this case, Selling the Mobile Web.

Hat tip to @CarlMartin for bringing these slides to my attention; this presentation speaks to me for a whole number of reasons. First and foremost, I have mobile in my soul and so therefore anything and everything that helps move the handheld revolution forward is alright in my book.

Second, this presentation is about the mobile WEB. Often forgotten in the today’s world of quick-win ‘let’s make an app’ marketing, the mobile web has been playing second fiddle to mobile applications for some time. If I’m honest, the two should easily be able to co-exist comfortably together. However, that is not always the case

This presentation has great ideas, theories and strategies for attacking your own mobile website. Definitely worth a look.

Selling The Mobile Web

Finally, and here’s the biggie, Social Media around the world, 2011.

The big take out from this monster, all 167 slides of it?


A truly astounding number. Admittedly, the research was conducted with ‘just’ 9000+ people so it obviously isn’t a complete look at the social networked world we live, however if you’re hungry for the latest stats and figures, this isn’t a bad place to start.

What are you waiting for?

Social media around the world 2011

1000heads ‘Digital Steriods’

This is, apparently, what word of mouth is on in today’s world of global social media acceptance and growth.

The source of such a huge statement?

This latest video from best-selling author, Erik Qualman. Word of mouth commentary aside, if you need the latest social media stats, figures and growth patterns, then look no further.

Watch it. Take it in. Watch it again.