When I was a kid we had a thing called Video City. I remember renting things like The Never Ending Story, They Live, and Transformers: The Movie. When Blockbuster opened in my home town it was like all my Christmases had come at once; not only could you rent videos but you could get video games as well!
Weekends would never be the same again.
Bodger will remember these great days. Tony will too.
If you hadn’t heard, Auto-play adsvideos in the Facebook mobile app (and desktop) are on their way.
Good? Bad? Annoying? All three? Yeah, maybe. But look, here’s the bad news: on mobile, you can’t actually switch them off. What you can do however is prevent them from playing over your mobile network. In other words, make the videos only download over Wi-Fi only, and ostensibly opt-out of letting them auto-play on your handset.
Here’s how that works.
On iOS Go to Settings -> Facebook -> Facebook Settings -> ‘Auto-Play videos on WiFi only’
On Android Go to Facebook -> swipe right to the options pane -> App Settings -> ‘Auto-play videos on WiFi only’
The benefits of this are two fold:
If you’re hardly ever connected to wi-fi, you can pretty much ‘opt out’ of this auto-play media completely.
If you’re not on any kind of unlimited data plan with your network provider, this will prevent Facebook eating into that precious data.
I’m after your opinion folks, so get ready to hit that ‘Leave a Reply’ section at the bottom of this post.
This week I received a cake* in the post.
A cake with my face on it.
— yes, that is my actual face, on a cake —
This is piece of co-marketing material from both Three and Nokia pushing the unique selling point (USP) of the Lumia 925: the awesome low-light camera. The angle?
YOU HAVE BEEN LIED TO. CARROTS DO NOT HELP YOU SEE IN THE DARK. THE LUMIA 925 HOWEVER, DOES.
Why a cake? Well, it’s a carrot cake. Geddit…?
Anyway, the video that the leaflet directs you too is below, take a look –
OK, let’s park that right there.
Next up, we have this effort from O2. Their phone of choice is the Huawei Ascend P6. The USP? The super-slimness of the device. The angle?
MODERN DAY PHONES LOOK TERRIBLE IN YOUR POCKET. THESE ‘VISIBLE MOBILE LINES’ OR ‘VML’ NEED TO BE NO GONE.
Check out the video below –
Strategically, the two briefs for these could be almost identical –
Drive conversation and engagement around the DEVICE NAME by creating a funny and shareable piece of social media content that will stay true to [the] OPERATOR’s existing online tone of voice, while also highlighting the USP of our hero device.
The execution is obviously very different (plus the former had the additional push of some ‘influencer engagement’ in the shape of aforementioned baked product) but, the question to you, dear reader, is – which one do you prefer and why?
Both are funny in thei rown right, both pushing the USP of a hero device, both deliver the same message but in a very different way. I’m intrigued on your take on it so please, leave a reply below and let me know.
*I also received a hand-carved carrot featuring the Nokia and 3 logo. No, really. I didn’t eat that, nor did I get a photo (EDIT: photo uploaded as requested by carrot-carving fans), however the cake was really quite nice, so thanks for that. Why was my face on it again?
Things of note for the week ending November 16th, 2012
1. The Skyfall Island is REAL
Seen Skyfall yet?
Well that’s OK*, this next bit is no real big spoiler so you can stick around if you haven’t seen it.
Like all great Bond villains, Javier Bardem’s ‘Silva’ has a fairly awesome lair. However, not many people would guess that this abandoned island / secret base would actually be a real place in the real world.
Despite what it might look like, this was not a war zone. There was no outbreak of disease or biochemical disaster here. Hashima Island is the victim of a country’s rapid industrialization. Once a thriving coal-mining town owned by the famous Mitsubishi Corporation, it was home to more than 5,000 employees and their families.
2. Three videos worth YOUR TIME First, Paul Simon’s ‘Call me Al’ in Zimbabwe (4mins 55), embedded because it made me smile so much and reminded me of why Zimbabwe is one of my favourite places in the whole world.
Sidenote: I’ve finally crumbled and asked my sister to get me AC:III for my birthday next week. I was hoping to leave it for as long as possible (delayed gratification, innit) but I’m ploughing through Need For Speed: Most Wanted at an astonishing rate and I really need to get my runny-jumpy-stabby-stab-stab on fairly soon.
Will Cooke at Rubber Republic – we spoke at length this week about what makes a viral, viral and how things travel through the internet. It was quite a revealing conversation which told me more about my own content sharing habits than I think I wanted to know. Findings of the research should form part of their LOL_PROJECT – something to keep an eye on, definitely.
Dominic Pride (a chap I first met at a mobile geek up in Vegas of all places) and I had lunch to chat about NewsCred – it’s like an iStock Photo/Getty Images but for the written word; branded content marketing. Interesting, and useful.
Coney Agency; the Show and Tell I went to this past week probably deserves its own post (I have many notes). But I haven’t done that yet so I may as well tell you that it was both scientific without being too science-y and was overall a thoroughly enjoyable evening. You should go.
5. To Twitter ‘whom I once loved’
This is a great read –
Oh that night, and the many nights we shared. Of ignoring people we had long known in favour of the unknown, of staying up later and later to never miss a moment together…
That was three years ago now. I’m not saying we’ve changed. Oh, who am I kidding, of course we’ve changed. No don’t look away, you know it’s true. The passion has gone, well it has hasn’t it? We shared everything with each other, not a moment wasn’t recorded and broadcast. Our very location drew comments or people checking in with us but now our relationship is more and more, well, normal. The honeymoon is over.
1. Tree Music
This is quite beautiful, and just in time for autumn too. Just below a giant chestnut tree in Berlin’s Montbijoupark, these green polymer membranes have been set out to create music whenever a chestnut falls on them.
Things of note for the week ending September 7th, 2012
1. Naked Beer The above packaging design is a response to a stunningly simple question: why hide what good beer looks like? Well, Timur Salikhov decided that ‘Naked Beer’ should be the answer. I love this.
However, all is not what it seems. While the UK does quite often get short shrift when it comes to the repackaging of DVD/Blu-Ray releases, this time around it seems that Marvel/Disney have come a cropper by not actually getting the case’s reproduction rights.