A couple of months ago we entered a little creative awards ceremony known The Chip Shop Awards. Billed as ‘creativity with no limits‘, the categories include such prestigious titles as; ‘Best work any brand you haven’t a hope of winning’, ‘Best reject’ and ‘Best use of shocking copy’.
We must admit, while we entered pieces of work (some real, some not) into a fair few categories but it was our entry into the ‘Best use of plagiarism‘ that not only caused a certain amount of hoo-hah, but also earned us a cheeky nod from the judges.
The ‘original’ idea was to take last year’s plagiarism winner and re-enter it as our own. As it turned out, the judges loved it.
— Yes, the ‘award’ is an actual bottle of vinegar. Amazing —
Special thanks to 1000heads CEO, Mike Rowe,for coming up with the ‘original’ idea and of course, it wouldn’t be fair to accept this without a special nod to last year’s winner (and creator of the ad in the first place), Miss Ali Turner.