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1. WHAT DO YOU SAY TO CHILDREN ABOUT THE STUFF THAT HAPPENED IN THE NEWS THIS WEEK?Â
I genuinely would have no idea. But my colleague (and all round smart person) Karin, spotted this excellent advice from BBC Newsround and I think it bears sharing, repeating, printing, and re-sharing.
2. THE PROM DRESS: AN ANTHROPOLOGICAL HISTORY
“A strange ritual takes place across the United States each spring. It shares elements with the Hindu marriage ceremony, in which the young bride is wrapped in a red sari, and joined with her life-mate amid elaborate festivities. Or Japanâ€™sÂ Seijin-no-Hi, when young women adorn themselves in beautifully detailed kimonos and men don their smartest suits. Or the Ghanaian puberty riteÂ of Dipo, in which girls wear ceremonial cloths as part of their initiation into womanhood each April and May.
During those same months across the US, young people gather for a dance sanctioned by local elders, where they dress in fancy costumes that embody traditional gender tropes and old-fashioned notions of sexuality, to celebrate their transition from childhood to adulthood. The Americans call it prom.
Tracking the history of The Prom – its meanings, the dresses, the symbolism – this piece over on Quartz was aÂ greatÂ read.
You might like it too.
3. AND THE AWARD FOR THE MOST HARMFUL SOCIAL NETWORK GOES TO…Â
In a survey of nearly 1500 14-24-year-olds (they’re not millennials, btw), Instagram was found to be the number one social media platform when it comes to damaging young people’s mental health.
Shocking? Yeah, I’d say so.
Surprising? Probably not.
See also: ‘Why Generation Y are Unhappy‘, by Tim Urban.Â
4. TASTY TEMPLATES
“In less than two years, Tasty, a Facebook page filled with short recipe videos,Â has become the engine of BuzzFeedâ€™s video view.Â In April, it hit nearly 1 billion views, according to Tubular Labs, even ahead of BuzzFeedâ€™s main video page.Â Now, Tasty is driving the companyâ€™s social video strategy.
With 85 million followers just in the U.S., Tasty isÂ on track to be Facebookâ€™s biggest page, according to its gm, Ashley McCollum. BuzzFeed has spentÂ accordingly, putting a team of 75 behind it. Tasty has spawnedÂ international editionsÂ from Mexico to Germany, spinoffs Tasty Vegetarian, Tasty One Pot and Tasty Junior, not to mentionÂ a lot of copycats. Thereâ€™s even a Tasty cookbook, which has sold more than 150,000 copies.”
The success of Tasty (or ‘Proper Tasty’, if you’re in UK) has been phenomenal. The main reason why I’m so aware of it is the data the work uncovered around the video-through-rate (VTR) lift that you get when you switch to a square format. It’s upwards of around 12-19% (which I cannot link to, alas, but I heard the stat at a Buzzfeed talk once. That said, BF has talked about its Tasty data before – and that’s very interesting reading) and the impact on [pretty much all] social video echoes all around the industry as we know it.
The thing I’d like to point you towards now is this Digiday article that takes a look at Tasty’s impact – specifically on Buzzfeed content outside of the recipe-based sub-brand.
5. VR / WORLDSENSE
Worldsense VR is coming. Google VR without wires and without a phone/device shoved in the front of it. A standalone device that allows you to move freely, and easily, in the world around you – and in front of you.
The video looks good (if a little textbook California) and I’m excited about it. From a personal perspective, I’ve played with a few different VR offerings – in fact, I think now I’ve pretty much played with all the main ones (woop). I’ve not made the jump to a Google Daydream quite yet but I have Carboard (as well as a Colorcross – basically a posher Cardboard, dead useful) and PSVR at home, the latter of which really is quite spectacular.
Is VR mass-consumer-ready yet? Arguably not. But I’d say that perhaps WorldsenseÂ will nudge us all just a little bit closer.
BONUSES THIS WEEK ARE AS FOLLOWS:Â
ALL OF THESE ARE EXCELLENT.
GOOD LUCK DOWN THERE.Â
- New Game of Thrones trailer, anyone? Â
- New Spider-Man: Homecoming trailer, anyone?Â
- Way back in Five things on Friday #124, I got super excited about a game called NO MAN’S SKY (if you’re unfamiliar with it, The New Yorker had a good write up). I bought it, went all in on it, then drifted away again. I’ve got back into it again (there have been updates – both in gameplay and in graphics and it feels like a completely different game) and I’m nerding out about building an awesome base. If you have the game, check out my base. If you have no idea what I’m talking about, then maybe move on…
- Penn Jillette has successfully pitched an idea for a Black Mirror episode to Charlie Brooker. And it reads brilliantly.Â
- The weirdest/coolest(?) thing I’ve seen this week.Â
- Rhianna and Lupito – it’s actually happening. Amazing.Â
- A tough Stand Up night if ever I heard one.Â
- The global peak viewing times for Netflix make for interesting reading. Eg: India has the earliest peak time in the world – 5pm – when the entire country is stuck in traffic. Cray.
- If you like film, then you’ll love the best Twitter conversation I saw all week. Â
And we are done…
Have a stellar weekend y’all.