Mobile Industry Review: The End of an Era

Regular readers of this blog (or any of you that have frequented my about page and/or follow me on Twitter) will know that as well as my main role over at SpinVox, I also write and co-present over at the Mobile Industry Review (MIR).

Pre-show discussion, Covent GardenPhoto by Josh Russell

Last week Ewan Macleod, Owner and Editor-in-Chief at MIR, announced that all future content had been bought (in the name of research and analysis), and as part of the bargain, the site in its current iteration would be discontinued.

As of March 27th 2009, any and all content created by Ewan will only be available for corporate clients via a new subscription-based model. Details of which are below, from the man himself:

“[The] new client is unwilling to subsidise our existing audience of readers (300-400k last month) so the content that I’ll be creating – reports, video interviews and day-to-day industry news and analysis – will become proprietary from 27th of March. After this date, the public version of MIR will no longer be updated.

The nature of the agreement allows for corporate subscriptions to [MIR] content at £12,000 per annum, plus applicable taxes. I’m able to offer the first 10 subscriptions at half price until the end of the month…”

Sad times.

I joined MIR (previously known as SMS Text News) way back in November 2007; I had just posted my initial teaser post regarding that year’s Future of Mobile event and Ewan called me up asking if he could have the full write up for his site.

Needless to say I agreed. The post was written and both Ewan and I were pleased with the response. Between us, building on that that initial conversation, a new weekly column – ‘Whatley on Wednesday‘ – was born.

– Whatley Wednesday –

Later on, when we moved into the realms of ‘other’ media; starting with audio then later moving into video, the site really started to develop and, by the time the weekly videocast developed into a fully-fledged show, the format was in the bag along a brand new name: Mobile Industry Review.

Along with the infinitely knowledgeable Ben Smith and the always engaging Dan Lane, I really felt that the Mobile Industry Review was going places.

We were able to provide an entertaining look into the global mobile industry and maintain a credible voice by incorporating various sources from both inside and outside the microcosm of mobile.

The informed, editorial opinion was well respected and it will be missed greatly.

Through MIR I’ve established some great contacts, played with some awesome phones (some not so awesome) and last but by no means least, made some real friends.

Filming the show @ Mobile Monday, London Photo by Rebecca Cottrell

Ewan has given me an export of all my work to date and I will be importing all of it into later on today. Apologies if this clogs up your RSS.

Also, any fans of the MIR Show should save the MIR Vimeo channel in their favourites. Although there will be no new episodes in the future, I’m told that the MIR TV back catalogue will remain online for posterity.

Finally have no fear, I’m still very much a Mobile Geek and I’ll still be keeping my eye on what’s coming next in the world of all things Mobile.

All that’s changed is where that output will live.

Until next time,



Last updated by at .

Author: James Whatley

Experienced advertising and communications strategist working in brand, games, and entertainment. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

14 thoughts on “Mobile Industry Review: The End of an Era”

  1. yep, definatly the end of an era & the mobile world is a poorer place for it.

    I really enjoyed all of the videos you guys made over the last however long the videos have been coming out.

  2. It’s a real shame to see MIR moving to this closed business model. I hope you and the other contributors who’ve built it into such a successful site have seen a fair share of the money that must have been involved in the decision.

  3. Well done to everyone at MIR. It was a informative and fun read. However bring forth these new changes along with future MGoL’s and whatever else that lies in store.

  4. A real pity that the collective industry (of which I’m a part, so take some small responsibility for) couldn’t fund this via advertising / sponsorship.

    I guess when you are by and large preaching to the converted, there’s not much benefit in it for MNO/handset PR budgets. And with so many bloggers out there doing it for free, the free vs. paid / regurgitated PR vs. MIR-style analysis fight will always come down on the side of the free.

    Real pity. But I know I’ve got 4 good friends out of it.


  5. It certainly is, an end of an era. Its bitter sweet news.

    I really have enjoyed following MIR since the SMS Text News days. I wish you all the very best in the future, and remember what i said guys, “Don’t become strangers”.


  6. A tear of joy is brought to my eye in reminiscing on the great-ness that was the MIR Show.

    A tear of sadness due to the fact that it is no more.

    I sincerely hope you guys team up once again in the future somehow.

  7. A major part of the attractiveness of MIR (late SMS Text News) was the way in which it connected wth real people in a very real world manner.

    I cannot see how that bond can continue in ‘Corporate Mode’.

    Still – Ewan has been known to pull off the most outrageous of manoevres – so it will be interesting to see what transpires……

  8. Hey, I’m sorry to hear that..
    I guess in these economic times, it is about delivering real value, to people, with the budgets to pay for it..
    It’s a shame it had to end, but clearly, monetisation is always important to make any venture truly sustainable.

  9. James,

    I am very sad to read this, as you and Ben are a perfect foil for each other in the videos. You both will be forced (by me) to keep the videos going in another online space.

    smiles, jen ;o)

Comments are closed.