I found this yesterday via one of my favourite blogs, Brandflakes for Breakfast.
It’s a great ad. Not because of the product it’s selling, or because of the star that features (although I doubt anyone else could pull it off quite like Dafoe) but ultimately, it’s a wonderful story – extremely well told.
Admittedly it’s arguable what the video is actually selling; it’s obviously Jim Beam, but it could quite easily be Greyhound too – especially given the language structure around choices and decisions etc.
Either way, it’s a stellar piece of film-making.