This is stuck on the wall next to my desk.
I look at it from time to time and, on occasion, point wildly at it whilst making some word of mouth-related point about something or other.
The best way to illustrate this? Spam is personalised. Post-it notes are personal.
Over the past couple of weeks we’ve been sending out our #WhatisWOM infographic posters to all and sundry* and every single one of them went with a hand-written, personal note saying ‘thank you and enjoy’.
This is important.
Relationships are important.
People are important.
And that, dear readers, underpins everything we do.
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*Including Scott Gould who picked up on this yesterday and prompted me to write this post 🙂
