The Experiment: We chucked a photography student out of a plane to see if he could take the perfect fashion photo. We gave him a model, lighting guys, a makeup artist and smoke machines. The only thing we didn’t give him was a camera. We gave him a phone.
It sounds harsh but, I’m not entirely sure what the advert is for.
Yes, it’s for the HTC One, I get that much, but why are they jumping out of the plane? Why is the HTC One being used in this instance? From what I’ve read, it’s to help show off ‘the One’s low-light capabilities’ – if that’s the case, why can’t I see the image and/or video quality that ‘Nick’ shot with the phone in the advert?
The very last second of the ad ends with ‘Watch Nick’s story online’, let’s get online and find that content then shall we?
A Google image search for ‘HTC One free fall fashion shoot‘ only turns up images shot by other cameras that were present on the day; DSLRs etc… keep clicking and eventually, on page 3 of the search, this image shows up via All Things D –
I’m not sure, but I’m thinking that this might be the actual image that our man Nick shot with his HTC One. Not bad, right? Right. But I want the full image; the original, uncrunched image, with EXIF data.
But I can’t find it.
Even the official photo album from the shoot, the one from HTC UK’s very own Facebook page, doesn’t have the full file [instead uploading a frustratingly bad and super-compressed FB-friendly version]. Additionally – and still, according to the ad – Nick was recording video and trying to get the perfect photo at the same time. Guess what? No sign of that footage either.
I’m labouring the point, I know. But if you’re going to make a big deal about a fashion student being given the opportunity to take part in a one-of-a-kind free-fall fashion shoot, then surely you’d make a big deal around the actual content that said fashion student produced. No?
Five things of note for the week ending Friday March 30th, 2012
1. How to peel a banana like a monkey Mind. Blown.
2. A new UK Bank Holiday?
An online petition has appeared recently pushing for the UK to have an extra Bank Holiday (this time in November), but with a twist. As the website says –
“If we get an extra bank holiday, the public will be urged to do something kind on this extra day, each year, to support their local communities…
…it will be a ‘Pay It Forward‘ bank holiday”
Whether or not this will go ahead remains to be seen, but still – it’s a nice idea.
3. Spotify on Facebook
The deadline for brands to make the switch to Facebook Timeline is upon us and while there have been some awesome case studies recently, Spotify have come out and pitched their own ‘history of music’ – superb work indeed. Worth spending some time digging around for some aural beauties? I think so…
Big thanks to Urša Pučko and her team at Pristop for inviting me in the first place, being such great hosts and, of course, organising everything so perfectly. All I can say is – thank you! And to anyone reading this: Visit Slovenia!
5. A real superhero
This story is incredible. First, some background –
Now, I know a few of you are probably already thinking about how freaking awesome this is… right? Right. Well, it gets better. This guy – real name Lenny B. Robinson – is a bonafide superhero. An A-grade, first class, inspirational figure.
You have to applaud Sony for going in this direction: basically saying ‘Look, most phones do the same things, we’re not going to sell you the features or the whizz-bangs, we’re just going to sell it to you’ .
It’s an Android phone. The robots in the clip look a little bit like the Android brand. Accident? Maybe. Maybe not.
The kid’s voiceover is a little on the contrived side (the word ‘device’ clunks, terribly), but believable nonetheless.
This won’t make me buy the phone, but it has made me want to know more (which is pretty unheard of for a Nokia purist such as I).