The Hunt for Hanna

Just over a week ago I was sent an email about the new Blu-Ray/DVD release of the child/assassin-based thriller, Hanna.

Note: this is not your average email, but we’ll come to that shortly.

If you’ve not seen the film before (I haven’t), it’s about a teenage girl (the amazing Saoirse Ronan) who has been trained by her ex-CIA father (Eric Bana) to basically be a complete bad-ass. Think Hit-Girl from Kick-Ass [but slightly older and with less pink wig-ness] and you’re probably halfway there.

Anyway, like I said, she’s been trained to be THE PERFECT ASSASSIN and then well, from what I can see from the trailer, Cate Blanchett turns up and the proverbial really hits the fan.

Speaking of which, the trailer is worth a look –

What do you think? I missed this at the cinema as I had only just got back from my mad trip across Siberia, but it does actually look quite good. IMDb gives it a solid 7/10 and, I think I probably will pick this up at some point also.

So, why am I blogging about it? Given that a) I haven’t actually seen it yet and b) although the film looks good, it doesn’t seem to be the kind of epic masterpiece that normally drives me to put e-pen to e-paper.

Well, it’s that email I mentioned at the top. It would seem that HMV and Universal have teamed up to create a rather awesome Foursquare-based treasure hunt across three major cities in the UK (London, Birmingham and Manchester) that kicks off this weekend.

Based around the central themes of the film, each hunt contains six codes that need cracking and from there you end up with six locations that need checking into.

The prize for completing said task? Er.. a weekend in Berlin! Sweet.

If you’re any of the above cities, your orders are available c/o The Galinka Project (but be quick, you only have until Monday). In the meantime, I have codes to crack.

Catch you later.

 

 

 

1000heads: Things we like #1

The first in what I expect to become a series of blog posts from us ‘heads over the coming months. I’m going to kick it off with this effort from David & Goliath, USA

Image courtesy of Direct Daily

To highlight Universal Studio’s latest King Kong 3D attraction, D&G arranged for these huge footprints to be left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for added effect.

A bit stunty, yes. But imagine walking down to the beach to discover these one morning or, better yet, looking out of your sea-facing window to spot a whole trail of them walking up the coast.

What else could you do?

  • Send out ‘Giant ape sighted’ alerts to key voices in the area?
  • Engage with the local sasquatch believers/hunters?
  • Hide things in the actual prints themselves?
  • Building up to the event, plant reports of ape sightings?

We’re always trying to improve on things here at 1000heads. The ideas above lend themselves to this slide taken from a recent presentation I gave to New Media Age

When social presence strategies are becoming the norm, what can you do that sets you out from the crowd? YouTube, Twitter, Facebook – these things are now mere housecleaning to any decent launch.

Do something cool. Do something different. Do something awesome.

This is James Whatley, reporting live from Santa Monica, USA.
(and the less we say about this video, the better)