Sardines

Moleskine entry: June 22nd, 2010

Three months must be a new record and, although admittedly I’ve been less protective over this Molekskine this time ’round, it’s still quite impressive.

Perhaps there’s something in scouring back through and seeing what (if anything) has resulted in real world change. Perhaps. Words are real after all.

Incidentally. This tube is packed. My handwriting is suffering. It’s too early…

Empty Underground

I love London.
More than that, I love London’s Underground.

This ancient subterranean transport system has been a part of my psyche from the first time my Mum brought me up to the big smoke to see the pigeons of Trafalgar Square – remember them?
Since then the colourful, maze-like map and simple iconography have been a clear and constant theme throughout my life.

Recently, after moving to London, travelling on the Tube (as it is more commonly known), has become a daily routine. Having spent a good couple of years working out of town, it really is good to be back.

Back on the underground.

Another pleasant by-product of enjoying my favourite form of public transport is the fantastic photography of it all.

Over the course of last year I caught myself snapping here and there more often than not, when there is an absence of occupance. This in turn led to the creation of a Flickr group –  Empty Underground.

A collection of photos taken of London’s underground rail system all in that rarest of moments; emptiness.

There’s a whole bunch of amazing images from many different photographers. If you have some time, go check it out – and if you have any of your own, why not add them to the group?

See you around… on the empty underground.

1000heads: First Direct come first, but what about the others?

Recently our Data Systems Manager here at 1000heads, one Mr Andrew Stretton, was extolling the virtues of First Direct. Their first forays into social media have been widely covered by the trade press and – as such – FD have followed up with some facts and figures.

However, it’s these facts and figures that are raising questions with our manager of data systems.

Andrew, the floor is yours

___________________

First Direct captured my attention this week with an innovative ad campaign on London Underground, using the findings of an online market research study as its centrepiece.

“77% of what’s said about us online is positive”

It’s exciting to see companies shouting about their word of mouth. The sample WOM on the advert is also interesting – could we soon see realtime social media feeds on billboards just as Skittles attempted on their website?

On the other hand, the wording of the ad and the methodology used raises a few questions.

First Direct claim that 77% of what’s said about them “online” is positive, based upon a sample of opinions posted in a controlled environment on a brand presence. It would be interesting to know what the results would be if all banks gave their users the same opportunity and what the exact effects of the incentives involved were.

As Data Systems Manager here at 1000heads I’m tasked with bringing our clients a representative sample of spontaneous conversation from the widest variety of online sources possible. Benchmarked, contextual data from realtime, unprompted conversation could provide more interesting top line stats for an advert, giving people a birdseye view of what they themselves are saying online. For example:

“In online conversation, Brand X is strongly endorsed 20% more often than any other major UK bank”

This is of course is not to say that surveys have no place, it’s just that there is so much more insight out there to play with.

How do you think these different measures of opinion can be reconciled? Do let us know what you think in the comments, or if you would like to know more about our WOMTrak and WOMActive products please drop us a line.

Two Escalators

Shot this on Saturday on the way back from the Plan9 shenanigans.

Two different shots, cut together to make something quite lovely and quite seamless.. Ha!

The first person who can tell what the two main differences are between shot one and shot two wins a prize.

Ready, steady… GO!

PS. This kind of serves as a nice introduction to the post I have lined up for later in the week. Good times.

Sounds of the Underground

My small obsession with all things London Underground continues unabated with this video pulled together of different shots I’ve taken in and around our fair public transport system.

I love it, I really do.

There’s so much interesting architecture to photograph and shoot that one can easily get quite carried away. Originally I intended just to make this video a bit like a scrap book; it’s ‘pages’ made up of all the out-takes and un-used footage that I’ve taken so far this month. But when I found the stuff with my old friend Basti, I had to whack it on the end.

Yes the audio is out of sync. It’s supposed to be. If you ever meet Basti, you will know that he operates on his own planet, in his own dimension, running by his own rules.

Time and space and all that jazz work around him, not the other way ’round.

😉