1000heads: The Nokia Gift Machine

It’s Social Media Week this week and all across the globe, a multitude of key cities are gathering together to learn and discuss about the impact of social media on modern society today.

As part of our work with Nokia, global partner for Social Media Week, we’ve got teams all over the world helping with all kinds of different activations, similar to the work that we accomplished back in February.

At Social Media Week Glasgow however, we’re doing things a little differently.

Introducing The Nokia Gift Machine

Collection time!

Our brief was simple: how do you make the simple things you see around you, just that little bit more special?
Our response? We decided to create one of the world’s first Foursquare-enabled vending machines.

Unlike most machinery, the instruction manual is quite simple:

  1. Open Foursquare on your phone
  2. Find the Nokia Gift Machine @ SMW
  3. Check-in using the #NokiaConnects hashtag
  4. Share to Twitter
  5. Collect your prize

As demo’d below  –

Anyone following on Twitter last week would’ve spotted this teaser we put out when we first went to test the machine above, I’m fairly sure no one managed to guess what the image was going to be!

If you’re at Social Media Week Glasgow this week, make sure you get yourself along to the Sky Park on Elliot Place and give it a go!

PS. It doesn’t just hold candy y’know


Full press release

Other Vending Machine images



1000heads: Social Media Week is here!

Social Media Week LondonAnd the official #SMWLDN/1000heads official Social Media Surgery is open!

We’ve been taking appointments over the past few weeks from those in need of some social care and attention and today, the patients arrive for their sesssions.

Keep an eye on the @1000heads twitter stream throughout today for a running commentary on who we’re talking to and about what and please, feel free to fire over any questions you may have.

If you didn’t manage to book yourself in the surgery today then no fear, you can still catch up with one of us ‘heads throughout the week at any of the many events that we’ll be attending –

The venues in bold indicate where we are panellists…

Mon Feb 7th –
Social Media Surgery
@ 1000heads HQ
Collaborative Consumption conference @ NESTA
SMW: Opening Party @ Light Bar, Shoreditch [we hear there might be cake]

Tue Feb 8th
Protecting Reputation in a Digital World @ Hill & Knowlton
Social Telly: Campaigning/Commentary/Community @ The Design Council
10 Ways to Suck at Social Media @ eOffice

Wed Feb 9th
Ask Don’t Tell; Talking with Families Online @ Digital Outlook
How Social Media can Influence Purchasing & Drive ROI @ Agency: 2
Like Minds Social Commerce Immersive
@ Adam Street
Social Media, Direct Marketing &  Making Money @ Concrete
The BBC & The UK Sports Network present: Sport & Social Media @ The Design Council

Thu Feb 10th –
Social Media Monitoring @ We Are Social
Trust, Transparency and Advocacy: Social Media Trends 2011 @ Addiction Worldwide
Social CRM @ The Design Council
Social Media: Where Behavioural Science meets Measurement @ Ketchum London
Communities Talk
SMW: Last night Community Manager saved my life @ The Hub
SMW: Mythbusting, Propel London @ The Design Council

Fri Feb 10th
SMW: Tuttle Club @ The Centre for Creative Collaboration

On top of that, a large number of our team can be found at various events around the world supporting Nokia’s random acts of kindness push… aka – ‘NokiaConnects

If you’re attending any Social Media Week event anywhere across the main participating cities across the globe, then please ensure to check in using the hashtag #NokiaConnects and you might just bump into one of them yourself…

Have a great week everybody!