About those velvet ropes

A post about Google Wave.

Back at the turn of the year, Peter Kim launched his ‘social media predictions for 2009‘. The paper, downloadable in PDF format, featured forward thinking insights from such social web luminaries as Jason Falls, Charlene Li and one of my favourite players in this space, Chris Brogan.

The predictions themselves make for interesting reading and I would (even now), recommend going back and taking a look if you have the opportunity. To cut to the chase though, it was the thoughts from Mr Brogan that stood out the most for me, mainly around his notion of the ‘velvet-rope social network’.

“I believe we’ll have more focused velvet-rope social networks in 2009 where the tools and the goals match verticals instead of the general commons of Facebook.”

Nicely put. At the time I remember agreeing with the idea, but I wasn’t entirely sure about the execution. Chris himself has returned to the subject a number of times on his own blog (often with examples). However, the reason this particular thought came back to me recently was in large part, thanks to Google Wave.

Google Wave is currently in private beta and the invites only started pouring out into the web just under a fortnight ago. With them came the promise of a new dawn in co-working, a new way of true collaboration on a global scale…  A brand new vision of the future.

Except that so far, based on at least 99% of my own experiences at least, no one has found any real use for it.

Well that is until I realised exactly what it is.

Ready?

Google Wave is, to my mind at least, one of Brogan’s new velvet roped social networks.

You open your Wave (this is your network) and invite in whoever you like to join you (as long as they are on Wave). This is, of course absolutely by invitation only. One inside you can chat, share and exchange.. basically do anything you would do normally just within the comfort of the Wave.

As Brogan said: “…the tools and the goals match verticals…”

But there’s more.

The answer? They’re both velvet-rope social networks. Why? Allow me to explain.

Not soon after I started thinking about Google Wave, I realised that another service from the big G shares the same commonalities as the velvet-rope social network: Google Reader.

Google Reader is not too dissimilar. The sharing functionality ‘baked in’ to the UI of the RSS service allows me to one-click push the stories that I’m reading out to my buddies on Google Talk (Google’s Instant Messenger service, aka ‘GTalk’). These stories then appear in my contact’s own Greader – sometimes with an added note from me – and that, is my choice.

I like sharing. I also like, occasionally picking and choosing with whom I share.

Is this the way forward?

Maybe. The point is, Google Reader is cool. I like it. I like sharing stories with my friends and I like them sharing with me. It’s closed (to a point) and I know who I’m sharing with.

Google Wave, while being no replacement for email or IM, is actually really quite useful for actually doing some work. Of the 36 ‘waves’ I have going on at the moment; one is for a specific project, a handful of massive group chats – the IM equivalent of an MMORPG (eesh), – and the rest are along the lines of ‘Is this thing on?’, ‘testing’ and my own favourite, ‘is this actually the future?’

It’s closed, for now. If you have an invite, find the people you want to work with and start a new collaborative project.

Treat it right, and you’ll yield results.
Don’t, and you’ll never see the benefit.

Thanks for stopping by.

Additional reading: “What problems does Google Wave solve?” (via Renate Nyborg)

A Hero’s Quest: Launching a TV channel in 2009

Back in the Spring, I attended a launch party for a new free-to-air digital channel called Quest TV.

Unfortunately, due to some last minute complications, the launch was inexplicably delayed and is now scheduled to go live tomorrow instead.

What follows it the post I wrote on May 22nd. Most of the points still stand so I have no qualms about dusting it off and finally publishing.

Your thoughts and comments, as always, are welcome.

Enjoy.

______________________________________________________________________

Hero Quest was one of my favourite board games when i was a kid. Yeah you had your Monopoly and your Cluedo, but when it came to getting your Wizard on (and if D&D was too complicated) then Hero Quest was the way to go…

Last night folks, I attended the launch party for Quest TV.

With previews of programs such as Heli-loggers, Rescue Me and the old school Mission Impossible, the whole package was delivered in a jaunty, rather tongue-in-cheek but seriously amusing way.

However, because of the trek down to London from my office in Marlow however, I was late and arrived just as they were showing the channel’s idents. These I thought were quite clever and the scope to expand on them is definitely there, but we’ll come back to this one later.

As the evening went on I was introduced to a couple of representatives from Discovery – the television company behind Quest TV, and we spoke about how/why the social media outreach had been done specifically for this Quest TV’s launch. Aside from the low-cost aspect (and subsequent potential ROI), they insisted it was mainly stemmed from their desire to try something different.

A courageous move for sure and one that should be applauded. What with there being no real case studies to point to (regarding successes/failures with new ‘old media’ channel launches), they have carte blanche to pretty much do as they please. New TV Channels are a rarity here in the UK, so it’ll be interesting to see how they move this forward; it was noted at the time that the worst thing they could possibly do right now, would be to reach out… and then walk away.

Social media isn’t a channel, it’s the nonsense term applied to all things conversational and online, (these days I’ve taken to calling it ‘the web’), however – sticking to that principal – the web isn’t just another channel either. It opens up a world of interactivity and engagement which has never been seen before, especially in the world of ‘old/traditional’ media.

The idents that I touched upon earlier, are a great example of how the web could be used to further their brand.

Here’s a selection of the ones they had on show last night:

Not bad at all.

I can totally see an online campaign which involves viewers at home producing their own Quest TV idents. The ones shown above are short, fun and relatively easy to make. Why not further the conversation by reaching out to your own ‘users’ to help build the Quest TV brand?

Or, maybe ask viewers if they are on some kind of quest themselves. I’m reminded of the Britglyph project which famously had a mad Scotsman take part by placing his own rock in the rain in the middle of the night.
Hilarious, but awesome.

If that was online, what kind of scope do we have with TV?

Like I said the channel launches tomorrow and it seems Quest have already dipped their toes in, let’s see if they’re ready for a swim.

The day after Avatar Day

Yesterday, was ‘Avatar Day‘.

We’re going to do something unprecedented.


It’s a social marketing experiment.


We’re going to take over as many IMAX 3D theaters and other select 3D theaters worldwide on August 21 and we’re going to let an international global audience come see 15 minutes of Avatar for free.


It’s going to be Avatar day.

I touched upon this in an earlier post, but if you’re unfamiliar with the notion of Avatar Day, then you’re probably not too up on your Avatar knowledge either. Allow me to summarise the latter so we can get on with talking about the former.

Avatar is the new film from James Cameron, 14-odd years in the making, this $237 million epic is apparently set to change the movie making landscape forever. Not thanks to amazing story telling (although we’re hoping for something pretty good at least), or even due to the ever present trademark blue tint he likes to add to his work.

No, this film has been 12 years in the making because Cameron has been waiting and waiting for the technology to be ready to fully realise a vision he had all those years ago.

The plot itself snagged my interest some time ago (two years ago maybe?); set in the 22nd Century, the majority of the story takes place on a distant planet called Pandora, inhabited by a humanoid race with its own language and culture. Humans cannot breathe the air on Pandora so have created avatars, hybrid creatures controlled via a mental link by a human operator. Add to that that it’s an original story and one being brought to the screen by a certain Mr James Cameron, and I was hooked.

Yes, I like films. Yes, I like science-fiction films. But this film is being billed as something as revolutionary as when Hollywood first introduced sound and colour. Why? Well that’s down to the much-heralded Digital 3D.

I’ve seen 3D films before, or films with at least ‘some scenes in 3D’ – the last one being Superman Returns back at the IMAX actually. Anyway, my point is, these films/scenes that have come before – they seemed to be in 3D just for the sake of it.

“Oh this bit? We’re shooting this in 3D! So, so, so therefore we’ll throw some things out at the audience!”

But with Avatar, not so.

The 3D element here is almost organic. It’s just there, if that makes sense? You don’t watch this film (or at least the 15min trailer that I saw yesterday), you experience it.

And it… was… beautiful.
Stunning even.

Completely immersive and – at one point in particular – simply breath-taking.

There’s another post in me about the whole ‘experiment in social marketing’ thing, but I’ll save that for another day. For now at least…

Roll on December 18th 🙂

When does Batman sleep? – Part 2

This has been a long time coming…

A few months ago I posted Part One to discuss this question and its relation to the ‘always on’ generation that we seem to live in today. If like many others who find themselves working in this field, you are expected to be on call at every hour of the day…

Well no, let’s stop right there. Is it actually expected?

Or is it the case that you simply feel obliged?
You assume that that the expectation in there, when in fact it isn’t.

See?

I have written at length about the importance of humanity being at the heart of everything you do. The onus being placed on the term ‘being human‘ throughout my work is on purpose people.
The question asked above is not about the duality of Batman’s psyche, moreover about his pig-headedness about asking for help and his lack of self-forgiveness when he gets it wrong.

He is after all only human.
As are we all.

When things got tough the Bat brought in Robin and then soon after that, the Justice League. His skills, unique and awesome on their own, work considerably better when placed into a team of similar, like minded people (sharing an equal goal).

The point is, that developer guy that I mentioned?
He who I quoted way back when:

Sometimes, I find myself stuck in front of the laptop at like 10pm on a Sunday night. The kids are in bed, the wife isn’t far behind and there I am answering customer care questions over Twitter with some guy in Geneva! This isn’t my day job. I’m a developer. My question to you is Sir; when does Batman sleep?

This man, he cared about his company’s brand and (online) reputation so much that he took it upon himself to make things better on his own.

Much like the Caped Crusader, he fixed it himself, working solo and acting independently from his own company’s PR team and, just as Batman did with the Gotham City Police Department (GPD), both sides became infuriated.

However, it is written than the Dark Knight works best when he works with his friend and ‘colleague’, Commissioner Gordon, coordinating strategies that incorporate traditional routes & methods (like the GPD) as well as the new found tools of our erstwhile hero.

More things get done.

When I first started in this job, within weeks I was at loggerheads with the Director of Communications. Our very own Jim Gordon if you will. He wanted to vet every single message and blog post that was to be written and sent out. A stand up argument ensued which ended with me simply saying:

Invent a box of words…
Put in everything I can use and take out everything I can’t.


Then leave the box with me.

It took some time, but we got there in the end.
There are laws and rules as well as traditional ways of enforcing or adhering to them.

However, these days there are ways to play, push up against and generally find new parameters to work within these rules.
Call it operating under the radar if you will.

Batman doesn’t kill.
Something which he is continually pushed on.
He doesn’t go looking for trouble (at least not in the traditional sense of the word), but instead works within rules.
First those he sets himself, then later within those set by others.

It is at this point where our super hero can pause, his allies know his work and can defend it in his absence.
Yes that’s right, his absence.

I started this post with the intention of highlighting the often over-looked ideal of humanity on both sides of the coin.

Corporations can be human but so can consumers.

Yes, it’s great to be on call 24hrs a day, seven days a week, but your customers are not robots. If you don’t get back to them on a Sunday night, they’ll understand.

It’s all well and good being human, but never forget everyone else is too.

When does Batman sleep? – Part 1

Back in September last year, fresh from the awesomeness that was Nokia OpenLab in Helsinki, I found myself at the Web 2.0 Expo, NYC.

It was day two of the conference and Brian Solis was taking us through his presentation on PR 2.0. It would seem that in today’s ‘2.0’ environment, that PR was no longer about Public Relations, but Personal Relationships.

Brian’s written and talked extensively about this subject in the past and while I have a great respect for him and his work, this particular session was faltering.

You see, the presentation wasn’t anything new to me. Having studied his work in the past, I was just hearing everything I’d read being spoken back to me.

Admittedly this was not Brian’s fault. He had to speak to the lowest common denominator in the room and he was doing a very good job of it. However, some of the attendees were losing interest. Actually, my good friend and blog designer Vero Pepperrell touched upon this in her most recent post on That Canadian Girl.

Upon her return from the South by South West Interactive (SXSWi) festival, in Austin, Texas – Vero had this to say to the organisers:

Mark panels as Beginner, Intermediate or Advanced on the pocket schedule and ask speakers to stick to that level. The vast majority of panels I attended were far too Beginner level, which sometimes felt like a waste of time. The panelists aren’t necessarily to blame, as they aimed to be as inclusive as possible, but when every panel is lowest-common-denominator, it can be tricky to learn new things.

Good point, well made. So… What’s up with the Batman reference?

Well jumping back to New York for a second, the PR 2.0 session at Web2 was coming to an end and Mr Solis had opened the floor to questions…

A few short ones at first;

– “Should we be using Twitter?” (Yes)
– “What if people start talking back?” (Talk back to them)
– “Can I have a copy of your presentation?” (Yes)

And then this one guy came up to the mic, rather shy fella actually, and quietly told Brian and the audience around him, what he did for a living. This man was a developer who, after spending some time wandering the world wide web, had discovered that people were talking about the company he worked for. Sometimes good, sometimes bad and, being the nice human being that he was, this man decided to do something about it.

At first, starting small; just fixing little bugs here, offering help and guidance there. Soon, word spread that this was the go-to guy online if you had any questions regarding the company he worked for. Again, being the kind man that he was, he found himself answering query after query and question after question, not once being mean or nasty or just plain rude. This man cared:

“Sometimes Brian, I find myself stuck in front of the laptop at like 10pm on a Sunday night. The kids are in bed, the wife isn’t far behind and there I am answering customer care questions over Twitter with some guy in Geneva! This isn’t my day job. I’m a developer. My question to you is sir; when does Batman sleep?”

This prompted a huge round of applause from the majority of the room. Being the face of your brand isn’t supposed to be a 24hr job (is it?), so when are we supposed to take time out? What about those of us to whom this isn’t even their job?

I have answers, mainly through my own experiences.
But first I wanted to ask the question to you, dear reader:

When do you think Batman should sleep?

.

Part 2.

Madrid: Being Human

Sitting on the plane to Spain, listening to Frightened Rabbit, a colleague sleeping to my left and, what can only be described as some kind of Spanish martial arts ninja of the old world, (and yet barely 17) to my right…

I ponder.

See this is another work trip… I’ve been all over the place this year, and now I’m in Madrid to meet with Journalists and Bloggers to discuss the future; Where is blogging going and what Web 2.0 learnings am I able to share with the local geeks etc.

There’s been a massive explosion in Europe within the blogging scene of late with over 2million Spaniards creating blogs, getting online and consuming content etc..

Reading the ‘Briefing Document’ …(all of this is still so new and alien to me y’know, I mean – ‘Briefing Documents’ – What?! Really?! It’s like an actual episode of Mission Impossible)… Anyway, reading the ‘Briefing Document’ just now there was a great quote from a well known Spanish Blogger called ‘Enrique Dans’ that goes as follows:

Companies are basically divided into two types, those that have had a problem with their image as a result of blogs and those that will encounter this problem in the future…

I chuckled when I read this.

It’s pretty much spot on.. for 95% of all companies.

The remaining 5% (and some may argue this number may be larger or smaller with equal vigor) have a presence in this space because they genuinely want to engage with their users and customers in a meaningful way. This doesn’t have to be some kind of ‘preemptive strike’ to head off any untoward conversation/posts that may happen online, it can really manifest itself from a deep yearning to truly understand your consumer.

Zappos are a fantastic a fantastic example of this. Yes, we’re a brand. Yes, we’re a company but also, and ultimately, we’re Human too.
Their strapline being “Powered by Service”… and their Wikipedia entry pointing out their use of ‘Relationship Marketing‘.

I’m a passionate believer in Social Media and all of that which comes along with it (I’ve wrtten about it before) but something that I will always ALWAYS come back to is:

This stuff ain’t rocket science. It’s merely about doing things right.

Recently, when I spoke at Nokia Open Lab, I talked around how the internet (and with that, Social Media), is the great amplifier. So the kind of person that you are, once expressed digitally in the online space, is magnified tenfold, depending on the platform you use and the strength of voice you have/pertain to use..

I think the exact wordage was:

To me, that’s what Social Media does, it amplifies the good things. There are alot of good people in the room and if you’re a nice person and it amplifies, amplifies out onto the internet, you’ll meet other people like yourself, other nice people…

So following that thought through further – but tying it back to the lack of rocket scientists required for this ideology – You could feasibly propose that those who would/will do best in this space are… Good People.

Humans are, by nature, social creatures…

What is Social Media then, if not an extension of this primitive need to connect?

Offline and/or online you’ll always find those who are more social than others; the party people, the polite people the rude people and the rankling people…

S’funny, at this point I’m reminded of an old school friend who, without fail, every Christmas and Birthday would send a thank you note to all that sent her a gift or a card. I’ve never had the patience, time or inclination to place such a high priority on this level of communication, (but I’ll always try and call or something, I’m not that bad).

But that’s not the point.

The point is, this friend, I think she’d be great at implementing Social Media into her place of work. I always thought she was a good person for doing this whole thank you note thing and well…

Social Media isn’t about Technology, it isn’t about being online or offline…

It’s simply about being Human.

….

Published at 17:22 Friday afternoon in Madrid.
Originially written at 10:15 Thursday morning, somewhere over Spain.

They said what?

In this quite frankly, awesome industry that I find myself working in – I get to meet some really, really interesting folk. People from all over the world who share a zest for life, a passion for creativity and more often than not, a love of technology too.

Parking the latter of the three for a moment, let me tell you about something cool that’s been on my radar
recently.

Y’see a while back a good friend of mine pointed me in the direction of a website called ‘Someone Once Told Me‘. Along with a note along the lines of “Dude, you have to get involved with this!”

SOTM

The gem of a human being behind this site is a man named Mario Cacciottolo who, as well as being an all round lovely chap, is an excellent photogrpaher. His idea for the site is simple:

…an attempt to gather and chronicle some of the things that people have heard in their lives, the messages and expressions that have stuck in people’s head, for reasons both obvious and odd.

What SOTM actually means is that people are asked, sometimes by appointment and sometimes randomly, to hold up a large piece of paper, upon which they write something that someone once told them. Or emailed. Or texted. Basically something that’s been communicated to them. But told, preferably.

A black and white photograph is then taken of them, and one new picture goes on the site every day…

You with me yet?
Got it?
No?

Well how about I show you the one that Mario took of me at the London Social Media Cafe recently?

– Yes, fairies do live at the bottom of my Mum’s garden –

Lovely huh?
The idea – not the picture of me… well, that ain’t bad either 😉

All of the photos are different in each way and every time Mario posts ones up he accompanies it with a small story detailing the context of the SOTM.

I’ve lost a good couple of hours going back through that site and there really is so much stuff in there, it’s quite astounding. The site itself, is now over a year old with a back catalogue of nearly 400 photographs that cross Continents, Languages and Religions. Happy, Sad, Sexy and Fun – SOTM really is an amazing project.

As I mentioned at the top of this post, I was pointed towards this site ages ago but only met Mario in person very recently at London’s Social Media Cafe, aka The Tuttle Club. It was the last event to be held at the Coach & Horses on Greek St and there was a real buzz in the air and everyone was smiling.

Mario chose a good day to visit! 🙂

One of the best things about the project is that it’s not exclusive to Mario to taking your photo. Literally, ANYONE can get involved, there is a page on the website that explains how you can send in your own SOTM images and mark your place on the site for all eternity.

I’m yet to properly sit down and talk to Mario about the future hopes for SOTM, but I know he’s recently started collecting audio clips from his participants to further enrich the pages of the site. One hopes that all of this creative output will one day lead to an exhibition of some sort and, having just spent the best part of two hours putting this post together (I got lost in the site – AGAIN), you can count that I’ll be first in line for a ticket when if and when it opens.

So come on, what did someone once tell you?