1000heads: The Nokia Gift Machine

It’s Social Media Week this week and all across the globe, a multitude of key cities are gathering together to learn and discuss about the impact of social media on modern society today.

As part of our work with Nokia, global partner for Social Media Week, we’ve got teams all over the world helping with all kinds of different activations, similar to the work that we accomplished back in February.

At Social Media Week Glasgow however, we’re doing things a little differently.

Introducing The Nokia Gift Machine

Collection time!

Our brief was simple: how do you make the simple things you see around you, just that little bit more special?
Our response? We decided to create one of the world’s first Foursquare-enabled vending machines.

Unlike most machinery, the instruction manual is quite simple:

  1. Open Foursquare on your phone
  2. Find the Nokia Gift Machine @ SMW
  3. Check-in using the #NokiaConnects hashtag
  4. Share to Twitter
  5. Collect your prize

As demo’d below¬† –

Anyone following on Twitter last week would’ve spotted this teaser we put out when we first went to test the machine above, I’m fairly sure no one managed to guess what the image was going to be!

If you’re at Social Media Week Glasgow this week, make sure you get yourself along to the Sky Park on Elliot Place and give it a go!

PS. It doesn’t just hold candy y’know

 

Full press release

Other Vending Machine images