I’m at the Social Media Influence conference today, taking in talks on a variety of topics such as ‘The Future of Online Listening’, ‘Social Analytics and Customer Insight’ and ‘How to Talk Your Way Out of a Crisis’.
But more on that tomorrow.
What inspires me now is a figure that was just given on stage that:
“By the end of 2010, the average American will own six connected devices. People in the UK will, on average, own 4.5.”
Unfortunately this stat wasn’t attributed to any source so I can’t validate it [I’ll look for the slides tomorrow], however – I thought I’d throw the question out onto Twitter –
From my own collection, I count seven. But fifteen minutes (and 30-odd responses later), I’ve managed to pull together an average of 8.7 devices per person.
Which – aside from a few random cases – is quite telling and raises a few points and questions:
- My followers tend to be a bit more tech-savvy/heavy (and would therefore own more devices). Fair enough.
- If pushed, would the average person know that their internet radio or their TV is ‘connected’?
- In this constantly changing, yet ever more connected world we live in – what challenges will this present to the marketeers of tomorrow?
My point is – the internet of things promises a lot. It turns out that your average Joe’s data is going to be contributing a lot to this also – where are the opportunities?
Have a think on that and, while you’re at it, how many connected devices do you own?
We’re approx. five days into the New Year and already we’re seeing updates to those cursed and dreaded NEW YEAR’S RESOLUTIONS.
Search: ‘Broken Resolution‘
Historically (and personally) I’ve never been a massive fan of the resolution, having spent most of my adult life working under the impression that if you want to make a change to your life then you should just be able to do it on any day and not wait for some arbitrary, Calabrian doctor-chosen numbered day… but that’s just me.
This year, I decided to change that and, in doing so, thought I’d also take a quick straw poll from the fellow ‘heads in the room —
[click to embiggen]
While there’s obviously an expected lean towards generally being more healthy and sporty (the much-missed 1000heads Tuesday night football game may make a return in the near future), there’s also a larger, more over-arching theme of learning and bettering oneself. It seems we have a fair few dancers in our midst, as well as a closet group of potential novelists.
That’s us sorted, what about you? We know how many of you read this blog every day, why not make today the day you leave a comment?
Tell us one New Year’s Resolution you’ve made (that you have every intention of keeping, obviously) and we’ll pull together a community-based chart like the above towards the end of the week.
This is me. At work. Missing Glastonbury. A LOT.
Can you see the big poster on the wall behind me?
That’s Glastonbury.. I’ll have to take a photo of it and upload it. And then? After that?
Whatever will I do with my lovely little ‘Glastonblog’ ?
Keep it going as my very own mobile blog?
Or sign it off into the ether as a piece of festival history?
All suggestions welcome.. 🙂