Tag: Ogilvy

Panda Style!

So, this happened –

The chaps at work are looking after the Cheng Du Pambassador programme and well, when you leave a panda outfit laying around the office, mad things are bound to happen.

Love. Love. Love.

Moreso because I both know a fair few peeps in the video as well I know exactly what bits were left on the cutting room floor (perhaps they’ll get leaked a tt later date) .

For now, go Tweet and Share the hell out of this video – the WORLD needs to see it!

—

Yeah yeah, two panda posts in one week. It’s not like I’m influenced by anyone who loves pandas or anything…

 

5 things on Friday #7

This week I am running horrifically behind; the notes I’m writing up have been in my Moleskine for well over a week (today’s the 27th of Feb and I’m backdating this post to the 17th!) and I have two batches to write up.

Right then, shall we?

  1. Chronicle
    I have a much bigger post to come about this film at a later date [read: when I get a chance]. In the meantime, seek it out. It’s worth it.
    .
  2. SMW4x4
    Last week was Social Media Week and Monday saw four case studies given by four different agencies at the HMS President upon the river Thames. Hosted by This Little Lady Went To London and sponsored by Cloud nine Recruitment, 1000heads and BDMDigital, the event was not only about raising awareness around four (well, three) great pieces of work but there was a charitable angle too, with all ticket proceeds going to CRISIS. There may be some bias (I chaired the event in question) but it was by far and away the best night I had throughout Social Media Week: Samsung, Nokia and Brewdog all being well represented by their respective agencies.
    Good job.
    .
  3. The Other Cinema
    Brief Encounter @ The Troxy. Feb 14th. Date night. Bliss.
    .
  4. social@Ogilvy
    The launch of social@Ogilvy meant a fancy get-together across five pods on the London Eye. No more 360 Digital Influence, now there’s just social@Ogilvy. Champagne. Sushi. Awesome.
    .
  5. Google+
    The second social media week event I managed to get along to was the afternoon hosted by Google+. With a programme of speakers that included Professor Robin Dunbar (yes, he of Dunbar’s Number fame) and demo after demo of how awesome Google+ can be, I must say I’m fairly sold [I event wrote my first Storify about the event]. All it needs now is users, in volume.
    I’m on Google +, circle me there.

Bonuses: Matt finding this awesome shirt, being interviewed for ‘Behind the Headlines‘ and rediscovering my love for all things Cat Stevens. 

 

 

5 things on Friday #4

Five things of note from this week

  1. This Shangri-La Hotel ad: ‘It’s in our nature‘ – it’s gorgeous
    .
  2. New job. New job. New job. Even managed to get my first speaking gig by day three! Amazing.
    Great work, inspiring people. This is my mantra, remind me to revisit this one day and I’ll explain where it comes from. Or just ask me when you see me next.
    .
  3. DRIVE. I loved it (as you might know) and on 8pm on January 30th, it’ll be #DriveTime – it’s a hashtag. Get involved. I am, and as such, I’ve got a [free] copy of DRIVE on Blu-ray – Yes!
    .
  4. Speaking of DRIVE, it gets a special mention in this Like Minds talk that I gave back in October. The video went live this week (hence the link love), it’s only 20mins long and well, you should check it out.
    .
  5. My ex-client friend!! Carla was over from Dubai this week and, alongside picking me up a bottle of one of my favourite whiskies, she also placed a bet with me on how long RIM will last in 2012. She thinks by June, I say September or later. The Blackberry makers aren’t going through very good times at the moment and well, as a keen observer said to me recently – ‘they’re not for this world’. 

Bonus: I lost my pen – #sadtmes.

 

 

5 things on Friday #1

As promised –

  1. I met up with my friend (and ex-colleague) Nicola Jackson this week. I don’t think I’ve seen her little face since she packed up from 1000heads, travelled the world and then started her singing career. Today she’s one half of The Pressure Cell, signed to a label and even has an EP available. I’ve got it, you should too.
    .
  2. A combination of this tweet about stickers + kids and this one about cheering up and being happier on the planet we live on meant that I ended up trending across London on Tuesday. Hilarious.
    .
    However, joking aside, this did spark a much larger discussion in the office about viral conditioning – something that you should be definitely be aware of (or even in control of) if you’re creating content that could/should go viral.
    .
  3. The Sun came out and I fell in love with London again.
    .
  4. I was finally able to announce my new job @ Ogilvy!
    [Yes Dad, I work in PR now]
    .
  5. Dinner with my Californian compadre, Jen Hanen. I haven’t seen her in over a year and it was lovely to catch up, chew the fat and generally put the [mobile] world to rights. Lovely stuff.
    .

5 things on Friday - TO BE BLOGGED

And for a bonus number six – my friend Justin surprised me by sending me this fantastic mug – completely out of the blue!

I love my friends (and I love my new mug).

Something beginning with O

Next Friday, January 13th 2012, will be my last day at 1000heads.

1000h

100heads Mo’bros, 2011 ^

We’ve achieved a lot together over the past 27mths – from AR phone launches, to movie tie-ins, to ending the year with our biggest ever award haul – the journey with 1000heads has been awesome.

With 2011 disappearing into the distance, the ‘heads go into 2012 with great clients, fantastic accolades and a future brimming with possibility.

However, after two [and a bit] years of working on the best projects, travelling to the best cities and building awesome community experiences with the best people, it’s time for me to take the next step.

On January 23rd I’ll be doing just that, by joining Ogilvy PR as Senior Associate Director, 360° Digital Influence.

I am very, very excited about joining a super-talented team that is not only going through a period of fantastic growth but also choc full of industry-dominating ambition.

The potential to do even more great work in 2012 is huge and I can’t wait to dig in and get my hands dirty. Until then…

Bring. It. On.

1002

 

Facebook: State of the Union

Trawling through slideshare this morning, I stumbled across this Facebook deck from Ogilvy –

Facebook State of The Union

While some of the larger numbers within will be of no surprise to the more savvy social media practitioner, what’s interesting here is the idea that Facebook fan pages and ‘likes’ are the ‘new word of mouth’ [see slide 25] with stats like:

  • 160% lift in brand recall
  • 200% lift in message awareness
  • 400% life in purchase intent

The numbers speak for themselves. But personally, if brands really are ‘reorganizing themselves around people’ then:

  1. How does that manifest itself in an offline environment? It’s all well and good having a fantastically engaging fanpage, but if your member of staff at the point of sale is completely unplugged from your social media department, then your customer experience falls flat at the part that matters most.
  2. How long do you think the 3rd party platforms being used to support these efforts will continue to do so free of charge? Yes, they make money from advertising, but will that really and truly always be the case? What happens when the well runs dry?
  3. Finally, here at the ‘heads we manage some of the largest (and most vibrant) local and global Facebook groups in the world. If brands are continually seeing the success like that laid out above, then a larger education piece needs to be undertaken in pushing these wins out to the common man/brand. Here in London’s Soho, nearly all of the coffee shops and lunch houses can be found on Twitter, Facebook and Foursquare, but what I want to know is; how do you get your local corner shop involved? Where are the wins there?

We have a running, semi-serious joke in the office that our ideal client would be a toilet roll brand. Social media works well within the technology products space, FMCG sees many successes too… But if you can get people talking (and subsequently build communities) around say, the latest velvet-quilted roll of loo paper…

Then the future is here and literally, anything is possible.