1000heads: The Social Media Week Digest

This week, believe it or not, is Social Media Week.

As the website says:

“Social Media Week conferences take place simultaneously in multiple cities around the world. The aim of each event is to advance the use and understanding of social media in the corporate, public and non-profit sectors.”

From New York to Berlin, San Francisco to São Paulo and Toronto to London, across the globe people are coming together to ‘explore the profound impact that social media has on culture, business communications and society at large’.

Here in London, the home of 1000heads, there are events happening all week and – hashtag tracking aside – some might find it quite difficult to try and get to everything on the rather packed out event schedule. To aid those in their quest to consume as much knowledge as possible, 1000heads is hosting the official ‘Social Media Week Digest’, this Friday, from 10am at London’s Institute of Contemporary Arts.

There are a couple of other events going on Friday morning, including Reputation Online’s ‘Crisis Management‘ session as well as a special Social Media Week Tuttle Club. However, having seen how quickly the tickets for these events have been snapped up, we think there might be scope for one more thing..

So if you’re free and fancy joining us – you’ll be made to feel very welcome indeed.

As our sign up page says:

The Social Media Week Digest does exactly what it says on the tin; by Friday morning at least some of you would have all had the chance to catch one of the aforementioned fantastic events and this end-of-the-week gathering is your opportunity to come together and share stories, anecdotes and generally catch up on some of the interesting things you’ve seen and done.

Come drink some coffee (on us) and have a chat about where we’re all headed next.

Tickets aren’t mandatory (get yours here), they just help us keep an eye on numbers etc…

See you Friday! 🙂

Thanks to ICA London for the super last minute providing of the venue, I’m sure we’ll be seeing more of the place very soon.

1000heads: Demystifying Online Engagement

Last Friday, while all the cool kids were playing nice at our first ‘in-house’ Tuttle, I was dispatched to the NMA Live event: Demystifying Online Engagement

The event was an interesting one to say the least, with advertisers, media planners and buyers all discussing what kind of cost per engagement (CPE) models they should be working towards and what kind of results they should be expecting.

I went in with a slightly different angle.
My brief was as follows:

Engagement Beyond Advertising: Identifying and Evaluating Engaged Customers in the Social Space”

First off, it’s important to establish what is meant by ‘the social space’. Social, more now than ever before, implies ‘online’. However, that’s not strictly true. Word of mouth is both an online and an offline activity. Conversations can happen EVERYWHERE.

And if conversations can happen everywhere then people can be engaged anywhere.

But what do I mean by engagement? Each speaker had their own interpretation. For me, an engagement isn’t just simply clicking through on a banner ad, nor is it really watching the video that rolls after said click.

True engagement is about the beginnings of something much bigger. The beginnings of conversation.

Whether that conversation be between brands and people or between people and people, what does it mean to be truly ‘engaged’?

How many brands have to ‘engaged’ with today? How many people?
How and where?

This is something I’m going to have to come back to another time. The NMA has written up their thoughts on the subject (based on the presentations from the day), but for now, take a look at the slides below and let me know what you think –

There are some notes that go with each slide but they can only be viewed over on slideshare.

As ever, I’d be interested to hear what you think.

What does engagement mean to you?
Where are your social spaces?
When are you truly engaged?