New stuff from me.

Short post covering off five things that happened this past seven days.

Whatley x 3

Regular readers will know I run a feature called ‘Five things on Friday‘ and I very nearly included these things in that, but then I realised it went against my own brief for that (e.g.: things about me might not actually be that interesting), so I broke them out into a separate post.

1. My new job got announced. So that was exciting.

2. I’ve started keeping a log of the brand-related Snapchat activity I find interesting. You may or may not find it useful [one day].

3. The Mobile World Congress edition of The Voicemail went live. If you only ever listen to one episode of this weekly mobile technology podcast, make it this one. It’ll prime you with all the mobile knowledge you’ll need for the rest of the year. Probably.

4. The Guardian wrote about ‘the secret to viral marketing‘ and they asked me to comment. I commented. They published it. Before you click through, can you guess what the secret is?

5. I wrote a piece for work about why Facebook bought WhatsApp and it went on to become one of our best performing posts to date. Proper sense of achievement that. As was presenting a webinar on my 2014 social media trends to the social teams globally (including this bunch of pizza-munching Ogilvy folk in DC). Amazing. Thanks for having me guys!

There were a few late nights and several early mornings, but this past week was pretty awesome.

That is all.

We’re #NotatMWC!

Well, I say ‘we’. What I mean is, Dan and I certainly aren’t. Ben is.

But we’re not talking to Ben right now.

If you’re in London town on the evening February 17th then come and join one half of the Really Mobile team for much merriment and mobile-shaped beers at All Bar One, New Oxford Street from about 7pm onwards…

Continue reading “We’re #NotatMWC!”

1000heads: WOM @ Mobile World Congress

Last week, over in Barcelona, 1000heads had a number of representatives flying the flag for both friends and clients.

Fira de Barcelona

What you see there is there the Fira in Barcelona where the congress takes place each year. Yes, the weather was that miserable.

What you don’t see however is the beautiful airport that all of us visitors to Spain’s fair city have to pass through.

Terminal 1 - Barcelona Airport

A stunning airport, with a brand new terminal that opened just last year; it has a breathtaking design, look and feel but, being an airport, it also has all the features of your standard airport. Such as baggage pickup, passport control and of course – an arrivals lounge.

Opera is Waiting for Steve Jobs

This fantastic piece of WOM from Opera Mini was used to illustrate to all and sundry that in fact *they* have the biggest mobile browser in the world. A smart move some might say, ‘PR stunt’ others have remarked…

Actually, this is a fantastic piece of WOM.

Every single Tech/Mobile Press/Blogger worth his/her salt was coming through Barcelona International last week and they definitely saw this (especially judging by some of the press they had).

It was the talk of the event on the show floor and at the after show parties. Opera, did well.

Steve Jobs, for those that live under a rock, works for Apple. Apple make the iPhone. Apple and the iPhone NEVER SHOW UP AT MWC. Ever.

This is fun, it’s different… aaaand it’s disruptive. Good work Opera.

We like.

Photo credits SomeWhatFrank, f0ff0 and omerka – creative commons, win.

MIR: Nokia N-Gage: Possibilities & Potential

MWC – Wow. Cool. Loved it.

2260438012_d1ea0ec723_oI was there on official business with SpinVox and the one KPI I had was to make sure that the headlines on the SpinVox message board were updated constantly (see pic ).

So off I trotted around the congress to get the latest news and views and convert them, quite literally, into text.

And where did I end up? In all sorts of places! One of those places just happened to be the Nokia hospitality suite, on-hand and asking questions to the product managers of their new devices and services. The one I want to write about today? N-Gage – and what fell out of that particular session.

Here goes:

If we, the power users, (according to Jaakko Kaidesoja, lead director at N-Gage) define how future handsets will be created/designed then please, please, PLEASE allow us to DO MORE.

So – what do I want to do? Well, me personally? Not that much. I just want to have the option, the ability to do more with my devices.

Sitting in the Q&A with Jaakko, it struck me what was missing.

It was odd that, of the four Product Manager Q&A sessions that I was able to attend at MWC; OVI, N78, N96 and N-Gage respectively, the one I thought I would enjoy the least was the one that had the most potential.

Given that I went into the N-Gage Q&A thinking that I probably wouldn’t enjoy it that much, Ricky ‘Symbian-Guru‘ Cadden and I, have often traded blows about mobile gaming (he loves it and I hate it), I was immensely surprised at a) how much it got my brain going and b) how much untapped potential S60 apps as have as a whole.

Maybe it was thanks to the previous three sessions I attended that this one got my brain ticking over so much. Geo Tagging for example, something I wrote about recently and has been possible (thanks to ShoZu) for over a year, is now ‘as standard’ across Nokia’s new hero handsets (the N78 and N96) but – hey guys, why stop at images?

The three questions I put to Jaakko were as follows:

Forgive if I’m taking this a step too far but given that the geo tagging functionality has been announced recently, wouldn’t it be cool if I could geo-tag my stats? i.e.: Dude! I was HERE when I beat you!

Jakko: That’s not possible but a good idea

Can I upload my stats to my OVI?

Jakko: Not yet, but it is something we would look at in the future

Can I sync my N-Gage contacts with the contacts in my phonebook?

Jakko: Not yet, but it is something we would look at in the future

THIS is when my brain went into overdrive and I started systematically going through the applications on my handset to find which ones would make logical sense to link up. Starting with N-Gage, why can’t I browse my contacts, click on Ricky and send/book him a time to play [insert ngage game title here]? Ricky would then get an invite from me which he could accept, and in the background the handset would place an appointment into his calendar and link my name with my N-Gage username on his phone – synchronicity inside N-Gage and out – it just makes sense.

I can already attach images and suchlike to contacts; MP3s/Ringtones for example (which is great if you’re away from your phone; Imperial March playing? That’ll be Mum) so, let’s do more.

Given the functionality demonstrated by Jaiku’s presence information, and also some features which are disabled in the current client (but have been seen on the private beta – ie: direct to stream photo uploads and ‘what am I listening to?’ – Last.fm-esque scrobbling on the move).

If Nokia can build in Location tagging, (which, to be honest, is a big ME TOO app that everyone will applaud them for, and yet us early adopters will continue to thank ShoZu) then why not put presence in as well?

This whole stream of consciousness leads me into what originally got me worked up. Strategic alignment across S60 (and why stop there?) applications.

Why not link everything up?!

Only by enabling these things from the off and N-Gaging (heh) the consumer with simple and easy to understand education, will you benefit from mass-adoption.

And I’ll leave it there, for now.

I’ve got a lot more that will hopefully filter through over the coming weeks.

So, stay tuned!

The Readius

Sleeper hit of Mobile World Congress

Google it – it’s amazing.. If I could have one now, I’d get one.

Ewan’s written about it over on SMS Text News and on the right of this post there are two shots that I took next to my E61i for comparison etc…

Not soon after that I bumped into Jonathan Greene from Atmaspheric Endeavours – he had heard about this amazing device too so I took him round to take a look.
He took liberty of shooting a Qik video…

You really do have to see this thing in action to believe it – It’s all kinds of awesome! 🙂

Nokia Webcast – Live Post!

I’m sitting here RIGHT NOW at the Nokia Webcast in Hall 8 of the Mobile World Congress in Barcelona…

Soundbites so far:

“35millions GPS devices to be shipped in ’08.”

“Nokia Maps 2.0 launched – Now includes ‘Pedestrian Navigation’ …Barcelona tours already planned via Nokia Maps…”

“Nokia N78 – follower of the N73 – shipping Q2 2008… includes FM transmitter.. Geotagging included..”

“The N95 user’s behavourial activities define the changes of consumers. The phone reinvented convergences… “

“N96 introduced. Iconic slider included… Kick stand included [like the N82] – shipping Q3… 550e.”

This last one is a bit pants if you ask me.
Looks too much like the N81, which is a horrid device… Meh… Full flash supported which is lovely but to be honest I’m not a fan…

More to follow…

Mobile World Congress – THAT WAY!

SpinVox and Me are off to Barcelona in about 12hrs or so for the biggest mobile event of the year, Mobile World Congress…

I’m going to be blogging all over the shop – a large chunk of it here, some more here, videoing a bit here and here as well as micro-blogging a little bit here too.

If you’re going – see you there! If you’re not – why not keep track of me here!

See ya!

🙂