aka ‘Three Cool Things’
Up until this point however, unless you’ve been in or around our office at 5pm on a Friday, you wouldn’t ever know what actually we get up to.
It’s time for that to change.
#3CT, as it is known internally, is our way of shutting the laptops, sitting down together and sharing the three coolest things we’ve seen that week. From now on, every Monday* we’ll be sharing (where possible**) those things from the week before with you too – hopefully kick-starting your morning and your week with some awesome creativity.
Sometimes it’s our own work, sometimes it isn’t. Sometimes it’s new stuff, sometimes it’s old. Sometimes it has no relevance to word of mouth whatsoever but has simply sparked ideas in our ‘heads.
Welcome to #3CT.
First up, Hatim Zakout wanted to show us this awesome video from Cadbury, showing off their augmented reality partnership with Blippar.
Working in-line with their 2012 Olympics-based Spots v Stripes campaign, the AR in this video is cool for a whole ton of reasons. But why we like it is that it takes an everyday object that you wouldn’t normally look twice at (the chocolate bar) and turns it into a campaign-focused augmented reality game.
A cursory glance at the Bulmers homepage right now will show you an abundance of different executions all trying to encourage experimentation, with rewards available for the brave-hearted. All of this in the name of their new drink, ‘No.17’.
Why is this cool? Well (and there was some discussion around this), some ‘heads thought that it tried to do too much – however, others felt that doing all of these different ideas lived up to the exact principles that the campaign is trying to endorse; be different, try something new. Good work Bulmers, definitely cool.
Finally, for our third cool thing, Michael Quinn wanted to talk to us about KLM and their recent ‘Tile Yourself‘ campaign. We’ve talked about KLM before here at 1000heads, and their work is constantly referred to as some of the best in the business. ‘Tile Yourself’ is awesome also.
The above is merely the launch video. To watch the whole ‘this is what we did’, you have to head over to the Facebook application page which is still live. On Friday we talked about how while this is a huge idea, it is also uniquely KLM. The Delft blue portrait element just works for the brand, perfectly.
Also, picking up on the case study video, there is a danger in digital/social media marketing that when creating campaigns (especially on Facebook) of ‘the legacy problem’ – what to do with an app/page/group (delete where appropriate) when the work is done.
KLM have countered that by simply leaving the app URL active and have made it the only place where one can see the case study video of what they did.
A great lesson in social media marketing best practice.
That’s it for #3CT for this week, thanks for stopping by.
*Yes, I know it’s Tuesday. But rules are there to be broken, right?
**Sometimes we’ll share new (top secret) facts and (NDA’d) figures, or the latest cut of a soon-to-be-released video/case study. Obviously we can’t share these but, when this happens, we’ll always try and find a replacement.