Our very own Thom James shared this with us last week and we loved it so much we thought we’d put it on our blog –
“A clever use of ‘message as the medium'” – as Thom so rightly put it last week.
Powerful too. Good stuff.
Rough translation via Google Translate:
“On the occasion of World Water Day, BDDP Unlimited partner NGO Solidarity International, which specializes in coverage of basic needs (including water supply), has created an unprecedented public event: to better detect bystanders, the agency has devised a poster of a new genus, using water directly as a medium. A wall of water events was set in the very heart of Paris and delivered messages for one week causing the awareness of pedestrians on the damage caused by the non-potable water in the world.”