Plans for the Summer

About a month ago I entered into the running to be Lucozade’s Social Media Reporter this Summer, covering each of their ‘Energy Challenges’ as they happen across the globe. Phase one was an initial email pitch that answered the question ‘why should we pick you?’

I threw some words together, detailing some of my social media credentials – or ‘whuffie‘ as my dear friend Vero calls it – and was soon after awarded a place in the next round.

Phase two stepped it up a bit. This time we had to create a ‘multimedia diary’ based around reporting on a physical activity.
The requirements were as follows:

  • One two minute video
  • Footage of the physical activity
  • Interview with the person undertaking the activity
  • Piece to camera introducing your diary
  • A written blog of no more than 150 – 200 words
  • 10 photographs

With that I went off and spent the afternoon at a secret location with my good friend and neighbour, Richard Mills. I think you all know how that turned out.


James Whatley meets: Richard Mills” got me through into the third and final round; a sit down face to face with the Lucozade team. Two hours later my phone rang.

“Hi James, we’d really like it if you could be the Lucozade Energy Challenge Social Media Reporter…”

That was two weeks ago.

My feet haven’t really touched the ground since.

The Lucozade Challenge is one big competition. You can enter right now. Each week winning a place to on one of the challenges for you and three of your mates.
There are five challenges in total and they are as follows:

  1. Sandboarding in Namibia
  2. Cattle ranching in Wyoming
  3. White water rafting in Zambia
  4. Yacht racing in the Caribbean
  5. Glacier climbing in the Alps

Over the Summer, I’ll be blogging, tweeting and filming every single one of them… and I cannot wait!  😀

Thing is, I leave for Namibia on Saturday.

Best pack really…

James Whatley meets: Richard Mills

Every day I meet new and exciting people.
Every day I come across fresh ideas that force me to look at the world with a fresh pair of eyes.
Every day someone or something challenges my way of thinking so much that I can only sit back and marvel as my imagination is stretched into whole new dimensions.

Last week ladies and gentlemen, I met Richard Mills.

Richard, or ‘Richie’ as he prefers to be known, is an extreme sportsman of the highest caliber. But, unlike any other extreme sportsman I have met before, Richard is a real live Suburban Warrior.

Adrenalin junkies are not new to me; I’ve leapt from planes, thrown myself down mountains and even taken the odd wake-board ramp from time to time… But Richie Mills? This is a man who takes it to the next level.

Filmed at a secret location in West London, the following video takes place on a normal Monday afternoon. Blindfolded en route, Rich explained to me the level of competition that goes into these kinds of events, his love for the sport and then, we arrived…

Remember one thing folks: Richard Mills is a trained professional.

Do not try this at home.


All video shot and filmed on a Nokia N97.
All photos shot and uploaded with a Nokia N95 8GB.

There is a Vimeo version of the video if you’d prefer and also a Flickr Set of all the photos from the day’s activites.

Check it.
Thanks for watching.