The event was an interesting one to say the least, with advertisers, media planners and buyers all discussing what kind of cost per engagement (CPE) models they should be working towards and what kind of results they should be expecting.
I went in with a slightly different angle.
My brief was as follows:
“Engagement Beyond Advertising: Identifying and Evaluating Engaged Customers in the Social Space”
First off, it’s important to establish what is meant by ‘the social space’. Social, more now than ever before, implies ‘online’. However, that’s not strictly true. Word of mouth is both an online and an offline activity. Conversations can happen EVERYWHERE.
And if conversations can happen everywhere then people can be engaged anywhere.
But what do I mean by engagement? Each speaker had their own interpretation. For me, an engagement isn’t just simply clicking through on a banner ad, nor is it really watching the video that rolls after said click.
True engagement is about the beginnings of something much bigger. The beginnings of conversation.
Whether that conversation be between brands and people or between people and people, what does it mean to be truly ‘engaged’?
How many brands have to ‘engaged’ with today? How many people?
How and where?
This is something I’m going to have to come back to another time. The NMA has written up their thoughts on the subject (based on the presentations from the day), but for now, take a look at the slides below and let me know what you think –
Operation Concrete, at its core, is a collaborative media project. It brings together the aesthetic and audio qualities of art and music around the power of the written word to provide the viewer, listener, reader, with a complete experience.
Operation Concrete is also, at its core, a fantastic experiment by good friend of mine, Rich Galbraith. I guess I’ve known Rich properly now since September last year when he was part of the team that ran the Nokia OpenLab event in Helsinki that I spoke at. Back then he was telling me about Concrete Operational, the book behind the project…
Germany Germany, a man who was free, a man who loved, now an instrument in their machine. They have turned him into the very thing he hates, what he and everyone he loved fought against, the world’s greatest celebrity, a tool in the subjugation of man.
But the memories of freedom and love remain, and he will fight and change the course of human history for the better, but at what end?
As humanity progresses and turns to face the eternal black of the universe, the questions of free will and fate, of love and peace, of the riddles of time itself will arise and Germany will be called upon. But is his will strong enough, his his mind ready to breach the void and provide us with salvation?
All of this aside, Rich is great guy and when he invited me to the launch party of the exhibition as a whole, I was over the moon. Alas, I will be out of the country that night and am unable to make it along.
However, I am in the country RIGHT NOW and fortunately enough, so is Rich. I caught up with him at lunchtime earlier today so he could tell me more – what I didn’t know, was that Rich had had the first of the limited set of project boxes made up with him…
It’s very nice… and I want one.
If you’re free this coming Thursday, November 26th. Get yourself along to Vibe Bar on Brick Lane in London’s Shoreditch from about 8pm onwards. Rich will be on hand to tell you all about the book, the bands and the art…
Glancing over the Really Mobile calendar this morning, we noticed that there were a fair few Mobile-themed events coming up that we thought you might like
Glancing over the Really Mobile calendar this morning, we noticed that there were a fair few Mobile-themed events coming up that we thought you might like to know about.
This list isn’t final and I hope to add to it as the weeks go on, but for now here’s a quick rundown of some Mobile events we have on our radar this month.
In order of appearance with an event kicking off today:
Mobile Web 2.0 Summit Dates: June 3rd – June 4th
City: London Tickets: Â£999.00 + VAT (or if you use the code ‘Dude985’ it’ll only be Â£299 + VAT, shh)
2 Days of intensive presentations, interactive discussions and fantastic networking will for your Summit experience.
4 streams for you to choose from and tailor make your event experience depending on your mobile focus.
2 workshops focusing on monetising and designing for success in the eco system.
60+ speakers for yo to listen to, question and interact with,
21 presentations and 24 panel discussions jammed into an action packed agenda
Â£5,000 worth of premium placement on the GetJar network for theÂ winner of the Developer’s Den
About: Endorsed by the IAB, MMA and AIME and sponsored by Alcatel-Lucent and adfortel, MobAdUK is a one-day conference designed to cut through the hype surrounding the mobile advertising industry, giving a clear representation of the state of the current market and highlighting key industry strategies to stimulate growth. The event will also unveil the results of a UK specific research project carried out by EverySingle OneOfUs and Ã†neas Strategy Consulting & Management into the mobile advertising market and host the inaugural EverySingleOneOfUs Mobile Advertising Campaign of the Year Award 2008/9.
Mobile 2.0 Dates: June 18th – June 19th
Tickets: Â£301.00 or â‚¬349.00 in new money (for a two day pass).
About: The MOBILE 2.0 EUROPE conference brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. The conference is an opportunity for companies to connect to industry leadership and startup innovation and broaden your C-level relationships.
A Two-Day Event on June 18 and 19, 2009 exploring the emerging Mobile Ecosystem and Disruptive Mobile Innovation presented by dotopen and the Mobile 2.0 Organizing Committee.
It’s worth noting that many event organisers have a habit of offering reduced-rate tickets for bloggers and/or students. So if these tickets look a little out of your price range, it may well be worth your while emailing in and finding out what they can do for you.
We realise these are mainly industry-based events, but fingers crossed we can add some more consumer focused gatherings (like the Mobile Geeks of London!) over the next few months. If you’re oragnising an event soon that you’d like us to highlight, get in touch at the usual address – enquiries at thereallymobileproject dot com – and we’ll add it to the diary.
Last night, the Really Mobile team was invited along to The Sports Cafe on London’s Haymarket to celebrate the Sony’s launch of the Zeemote JS1 Bluetooth Gaming Device
Last night, the Really Mobile team was invited along to The Sports Cafe on London’s Haymarket to celebrate the Sony’s launch of the Zeemote JS1 Bluetooth Gaming Device (which means it’s a fancy joystick, in case you were wondering).
The accessory, we’re told, will come bundled with the Sony W705 and available exclusively on T-Mobile with 18mth contracts starting as little as Â£25pcm.
Each purchase comes with Fast & Furious out of the box, as well as an additional two free downloads available from the Zeemote area of the TMOâ€™s Web n Walk portal.
So far so press release.
Let’s get to the good stuff.
First of all – these guys mean business. A three way announcement (JS1, TMO & Sony), the representatives on hand were quite confident in their ability to deliver a truly enjoyable gaming experience.
I had my doubts.
A short chat with the Sony chaps (most of whom were sporting the rather swish 8MP C905) revealed that their 2009 was about to get very interesting indeed (more on this later), and that this new partnership with JS1 was just the first of many announcements over the coming weeks.
JS1 themselves were equally pleased with their road ahead; with Sonyâ€™s backing of the UK launch and a promise of future SE handsets to come with TV-Out as standard (as per most high-end Nseries devices), things are certainly looking up indeed. It was noted that the emerging markets were key to JS1’s success moving forward, citing recent stats about workers in India saving months upon months of hard earned cash to buy the latest portable device, but never â€“ ever owning a home gaming system, aâ€™la Wii or Xbox 360.
Makes sense to me.
When pressed on the competition, namely – Nokia’s N-Gage, my new found friend was keen to tell me that the controller was compatible with Symbian S60 devices too. With a quick visit to their website you can download and install the Zeekey software which makes the Js1 controller magically work with your N95, or â€“ in my this repâ€™s case â€“ the N85, which he uses at home as a media player (bluetooth controller as standard â€“ natch).
Then came the fun part.
Each device comes with the game ‘Fast & Furious‘ out of the box and, to tie in with the evening’s festivities, there was a competition for the attendees to take part in.
A racing competition in fact. Could you, with the slowest car available, finish the first track in the fastest time?
The prizes were as follows:
First Prize: A bottle of champagne and Â£250 towards a day out at top UK race track, Silverstone. (Err.. Wow!)
Second Prize: A bottle of champagne.
Third Prize: A teeny tiny bottle of champagne (that probably has shower gel in it).
As soon I walked into the venue, the above was explained to me at a breakneck pace and I knew instantly that I would have to take part. The Really Mobile reputation was at stake!
First time go: 1:58.00.
A couple of the demo guys, one of which I immediately recognised from a former life, commented that â€“ for a newbie â€“ it wasnâ€™t a bad score.
Nice. I was happy to hear that.
What with being a gaming geek long before I was a mobile geek; I can haz skillz.
Then I checked the leader board, the current 1st place was a guy with a staggering 1:44.58. Amazing. I immediately sought him out, only to discover that heâ€™d been there since theyâ€™d started and was continually playing over again until he got it just right. The guy was a machine.
I would not be beaten. Again I tried, this time coming in at 1.56.32.
I showed the others, thinking I might just settle for third place.
No. I would not be beaten.
I swear I mustâ€™ve sat in the corner (on my own actually), playing and replaying and replaying until I got it right. See what with the game being Fast & Furious, the other racers are actually out to GET YOU. So youâ€™d get mere seconds away from the finish line and POW, someone would ram you off the road.
I couldâ€™ve thrown the damn thing out the window at one point… but still I persevered. This time I hit 1.54.47. Getting better.
Now I had a crowd, â€œHave you beaten it yet?â€ â€“ â€œYou need to submit a time soon Jamesâ€
LEAVE ME ALONE! I NEED TO DO THIS!
I even secretly tried attempting to play the game without the controller, thinking that actually â€“ the buttons on the handset would be more responsive than that of the JS1, but no â€“ I actually scored worse.
The controller, it seemed â€“ works.
One more try…
Race, corner, turn, nitro… and…. Pow! 1.45.80.
A very, very well-respected 2nd place. High fives all round and yours truly walked away* with a bottle of champers.
So, what has this got to do with the launch?
Well, as I said earlier â€“ I am a gamer. Iâ€™ve been a console-fan ever since I first picked up Super Mario Bros on my mateâ€™s Nintendo Entertainment System all those many moons ago but mobile gaming has never really done it for me. My friend Ricky Cadden, of Symbian Guru fame, has oft-argued with me about the awesomeness of N-Gage combined with his TV-Out, to which I laugh. A lot. And letâ€™s not even start on the N-Gage woes I have at the moment, (Iâ€™ll save that for a future Really Mobile feature).
Needless to say, my phone will never take the place of my Nintendo. However, remarkably, with the addition of the JS1 Bluetooth controller, I was v-e-r-y slowly (and almost quite unwittingly) won over.
Iâ€™ll come out and say that I went in extremely sceptical. Thinking itâ€™ll be another failed attempt to â€˜maximise gaming possibilitiesâ€™ in this â€˜new mobile worldâ€™, but no. I was wrong. The smart chaps at TMO/JS1/Sony were happy enough to let me just sit and play, the experience itself wove its own magic.
Weâ€™ve got a review copy here at the Really Mobile offices, of both the Sony W7905 and the JS1 controller, which Iâ€™ll be sending out to the team for a 2nd opinion… as soon as I can beat that last time… 1.45.80
*I say ‘walked away’ – they’re sending it to me in the post. Boo.
That’s Ben there on the right, (as seen with yours truly at the last event – MGoL IV), he’ll be there along with the rest of the Mobile Industry Review team I’m sure, drumming up support and selling tickets for “MIR Christmas Presents.”
A quick word about that:
If you don’t know about MIR Christmas Presents already, I suggest you jump over and read up. It’s a fantastic way to support two amazing charities – The United Nations Foundation and Childline – and you also have a (rather large) chance of winning some awesome prizes too (seriously).
You don’t have to come to MGoL V to take part you can literally get your ticket from the website right now… But I did take the liberty of dropping Ben a note earlier on today to see if he was doing anything special for the MGoL members and he said:
Hey Dude, thanks for inviting me along – any attendees who buy MIR Christmas Present tickets at tomorrow’s MGoL event will automatically be entered into a special mini-draw to win a few bottles of something (Whisky and Champagne so far)…
20 of us or so, all gathered round a table, drinking beer and coo-ing over the first generation iPhone.
What a sight we must have been.
From there Mobile Geeks of London, (or ‘MGoL‘ as it has become to be known) has gone from strength to strength. The MGoL facebook group is now 354 members strong and, as you can see – as time has gone on there has been a really lovely increase in the turnout for each event –
17 <> 61 <> 73 <>119
Just – awesome – really, really awesome 🙂
This year of course, also marked the first time we took MGoL: On Tour.
Starting (and ending – hehe) in Las Vegas and timed to coincide with the start of the CTIA Wireless Conference – MGoL, along with some help from the team at Brilliant Expos, set a new precendent in the history of the Mobile Geeks and laid down the template for any future events that take place under the ‘On Tour‘ banner. Of which, I can guarantee, there will be more coming soon… Watch this space.