‘UNARGUABLY ONE OF THE BEST DRAMAS OF THE 21ST CENTURY’
– The Guardian
‘AN INSTANT MODERN CLASSIC’
– The Daily Telegraph
‘A BRILLIANT HYMN TO A VANISHING WORLD’
– The Independent
These rather catchy and awe-inspiring reviews are in fact so good, that the company in question has had them blown up and put on the outside walls of the theatre itself.
However, when I buy my ticket later this week it won’t be because of any of the press that I’ve demonstrated so far. Nor will it be thanks to the rave review that my hairdresser gave me only a few weeks ago.
The reason I want to see Jerusalem (and in fact the only reason I want to see Jerusalem) is this:
See them?
This photo was taken at 9:26am on a Tuesday morning. Every day I walk past this theatre on my way to work and every day since the play first opened, there has been a queue of at least twenty people waiting in line, in the rain, to get their hands on tickets of their own.
Yes, the play really is that good.
But what of word of mouth? I already confessed that my hairdresser had told me herself that it was good. But that wasn’t enough.
I’d read the reviews, again – still not quite enough.
This final piece of the puzzle, this commitment to the cause made real, completed my purchasing journey almost instantly.
In short:
Your customer’s purchasing journey could start anywhere.
Is this WOM? No. But I’m telling you, right?
Did WOM help? Not really, but it was part of the journey.
Above you can see at least twenty nascent advocates CRYING OUT to be engaged with. Apollo umbrellas? A thank you for their patron? Something?
Just a quick two parter this week – Ewan gave me my first actual assignment last week and I’m still putting the finishing touches to it, (i.e.: Still need to write it up proper-like).
So – as a bit of cheat – I thought I’d do a follow up post on last week’s Power User Insights.
To be more precise: Address some questions that were asked in the comments (as well as elsewhere online and off) and clarify a few points too…
But first, a quick user story:
At the weekend I killed the browser on my N95. I don’t know how or what I did exactly that made it die in such a spectacular fashion but die it did.
To the point where no matter how many times (or many ways for that matter) I tried to access the Mobile from my N95, it was having NONE of it. I clicked on the app, the screen flashed as if it was about to do something and after a second or two – it went back to the menu screen.
Panic.
Set.
In.
First thing I did was turn it off and turn it back on again… Nope, didn’t work.
Then I tried using one of my phone’s shortcuts to get to the web – Nope, that didn’t work either.
I had these horrid thoughts of having to hard reset* my phone and having to re-build it back up from scratch. Not good.
However – all was not lost – some research online uncovered some prior cases of aforementioned phone browser fever. The problem was in fact my cache. Obviously, not being able to clear it from within the browser was going to be a problem so I had to turn to my trusty Y-Browser.
Once I’d browsed to my C drive and cleared the cache, (over 500 items in there! Eeep!), the browser started working again just fine. Woohoo!
So as an FYI – if this happens to you – you know what to do.
On retrospect, if you were to put a Normob (Ewan – are you gonna trademark that?) into this situation what would they’ve done?
Left it? Sent it back to Nokia? Taken it back to the store?
90% of my friends would’ve done neither and probably just given their phone to me and asked me to fix it.
No, scrap that.
100% of my friends, relatives, acquaintances, colleagues etc… ALL give their phones to me to fix. Not a problem. I like doing it. But if they don’t know someone like me (or you) then what do they do?
Hand it in to a store only for it to be returned 3wks later with a note saying ‘water damage’ attached to it?
Ok. Well. Enough ranting and explaining – moving onto part 2:
Got some great feedback from the power user piece from last week so thanks again to all of those that took the time to response – fantastic insights – some of which I think are worth sharing (and linking to).
Terence – your first comment made me go back and edit part of the original content so it now reads:
“…as well as also managing to find time to update my facebook,
…reply to some Tweets…
…and catch up on Jaiku via their m.websites”
Being the mdot evangelist that I am I just assumed that you’d all know that’s how I’d be viewing my content! 😉
Google Reader was mentioned a couple of times – I was unaware that they had a mobile variant for this, and having only just discovered recently the wonders of all things RSS – I shall have to have a play at once!
Antoine of MMM had a great idea about a dock for your device. Apple have that one covered already but yes – a ‘centre of gravity’ for my Nokia device wherever I went would be great.
Mirko – I find when walking around London that 8 of 10 people tend to be either tourists or travelers themselves. Plus I am uber-reliant on my handset and use it whenever and wherever possible. I see your point but I think it’s just down to personal preference.
Active Notes. Well reminded. I used to have this but I think I lost it when I last upgraded my firmware. Anyone who uses the ‘notes’ app on their handset should really lookout for Active Notes. It’s quite handy.
Ben Smith suggests Road Sync for all your email needs. I personally use the one Mail 4 Exchange client that comes built in on my N95 (and on my E61i for that matter) but I shall definitely take a look at this one. Glad to see you find SpinVox as useful as I do too – and a big public thank you for the amount of feedback you sent in earlier this week. It has been circulated and the right people are devouring it as we speak!
Onto Dave’s question about Agile: Dave, I bought Agile Messenger originally about 2yrs ago now, (it maybe longer), for my then N70 and I loved it. At that time it was only around £7 (about 9 euros) and I had no problem paying for the full lifetime licence. I too have fring installed but to be honest, I only ever really use it when I need to chat to any of my Skype contacts, (you know who you are).
I’m not sure if Agile is worth as much as they’re charging for it these days but it is definitely worth taking looks as I’m certain they now offer a free trial period upon initial download.
Martin – I read your post – great read. Dopplr is something I will add to my bookmarks at the earliest opportunity.
Finally – Martin’s post reminded me of this great TED Talk I saw recently by Nokia Researcher, Jan Chipchase. Enjoy.
