Tag: Batman

5 things on Friday #13

Five things of note for the week ending Friday March 30th, 2012

1. How to peel a banana like a monkey
Mind. Blown.

2. A new UK Bank Holiday?
An online petition has appeared recently pushing for the UK to have an extra Bank Holiday (this time in November), but with a twist. As the website says –

“If we get an extra bank holiday, the public will be urged to do something kind on this extra day, each year, to support their local communities…
…it will be a ‘Pay It Forward‘ bank holiday”

Whether or not this will go ahead remains to be seen, but still – it’s a nice idea.

3. Spotify on Facebook
The deadline for brands to make the switch to Facebook Timeline is upon us and while there have been some awesome case studies recently, Spotify have come out and pitched their own ‘history of music’ – superb work indeed. Worth spending some time digging around for some aural beauties? I think so…

4. Slovenski Oglaševalski Festival (SOF)
Last year, when I attended the Weekend Media Festival in Croatia, I was asked if I would be interested in attending (and speaking) at the 2012 Slovenian Advertising Festival. ‘Of course!’ I said, ‘Email me!’ – and in January this year, they did! Fast forward a couple of months and here I am, in the gorgeous coastal town of Portoroz, giving a talk about word of mouth marketing. Lovely stuff.

Why?

I wore red (like last time), I had a lot of fun fun aaaaand, on top of that, I managed to mix things up a little bit with a careful sprinkling of pandas too – so, all in all, I think it went well.

Big thanks to UrÅ¡a Pučko and her team at Pristop for inviting me in the first place, being such great hosts and, of course, organising everything so perfectly. All I can say is – thank you! And to anyone reading this: Visit Slovenia!

5. A real superhero
This story is incredible. First, some background –

Yeah, this actually happened.

Now, I know a few of you are probably already thinking about how freaking awesome this is… right? Right. Well, it gets better. This guy – real name Lenny B. Robinson – is a bonafide superhero. An A-grade, first class, inspirational figure.

Why? Take a look for yourself.

Incredible.

Bonuses – the bizarre world of video game sexual content bureaucracy; the new Superman logo (from the upcoming Man of Steel film) has been revealed; and Maxim needs to remember what year we’re in. 

 

 

Expanding the Universe

Or ‘How we can expect developers to make games more social into 2010 and beyond‘

Some time ago now I spoke at an event in Marlow called ‘Six Degrees of Social Media’ – I talked through couple of social media for business case studies (mainly those of my own), and made it clear to the attendees that if there was a place for an online outreach programme within their business, then they should do it.
Obviously, the explanation was a bit more detailed than that, but you get the idea.

Anyway, after the talk (and subsequent Q&A), I remember getting into a lengthy conversation about how you could use hidden elements within video games to drive the gamer’s experience further into other mediums. The result of which would, in turn, either unlock further gameplay features or maybe, just simply expand the online world within which you’re playing.

Which brings me to Batman: Arkham Asylum

Arguably one of the best games to be released this year, Arkham Asylum is not some lame attempt at a movie tie-in, oh no. Instead what we have here is a well thought out action adventure game set inside Gotham’s very own institute for the criminally insane. With an original (and remarkably well-written) story, Arkham is a game that stretches across many different genres taking inspiration from such games as the Grand Theft Auto series, Ultimate Spider-Man and even Eternal Darkness.

One of the best parts of the game is that of the character of The Joker. Maniacal, murderous and just plain hilarious, the clown-faced villain is always with you – – he’s taken over the asylum you see, and as such has access to both the asylum tannoy and video screens. At one point, towards the end of the game during one of the Scarecrow sequences, a Joker ventriloquist dummy appears on screen and happens to mention a very specific URL.

The script is from a cut scene and as such, I can’t go back and replay it. But I think it goes something like this:

“If you think you’re going crazy and are in need help, then why not try www.ithinkimgoingcrazyanddressedlikeabat.com/idiot – BAH HAHAHAHAHAHAHAH!!”

See that URL?
Yes. That one.

The puppet says it so quickly (and so quietly), that if you’re not paying attention, you miss it. In fact, I did miss it the first time I played that section, but thanks to a rather unfortunate turn of events, I was forced to play through a second time.

Miss it again, I did not.

Leaning over to my Mac (I was 2screening, as usual), I typed the URL in from memory quick and was suddenly whisked away to quite possibly the most awesome website I have ever visited…

This, Ladies and Gentlemen, is – believe it or not – a user-generated ‘Easter Egg’. Possibly even the first ever UGC easter egg at that! In the website-owner’s own words:

“Many of you have written to say hello, and many more of you have written a few encouraging words… all the emails I’ve gotten have been positive and friendly. You’re a wonderful bunch of crazy bats!

.

The number one question seems to be, “Are you affiliated with Rocksteady or Eidos?” The answer is “no.” I’m just a fan who found this URL like any of you, except that when I went looking, the domain was still unregistered.

.

The number two question is, “How come Rocksteady or Eidos did not register it first?” The answer is, “I have no idea!” But I’m glad they didn’t, as it’s given me a chance to virtually meet and greet a lot of great people!”

Amazing.

So even thought Eidos went as far as to start such pre-sales online activity such as Arkham Care and Gotham City Digital, they actually managed to miss the one URL that appears in game. Astonishing.

Anyway – to my point…

One of my colleagues over at 1000heads recently blogged about the excitement born out of the ‘easter egg‘, the notion being that just by being ‘in the know’ about a hidden secret within something like a DVD or a video game (or even a fast food menu), you suddenly feel like being part of something incredibly exclusive.

Including such things in the video games of the future (given that we’re now talking about a multi-billion dollar industry), is only going to become more and more commonplace as we move into 2010.

I don’t know about you, but I can’t wait 😉

When does Batman sleep? – Part 2

This has been a long time coming…

A few months ago I posted Part One to discuss this question and its relation to the ‘always on’ generation that we seem to live in today. If like many others who find themselves working in this field, you are expected to be on call at every hour of the day…

Well no, let’s stop right there. Is it actually expected?

Or is it the case that you simply feel obliged?
You assume that that the expectation in there, when in fact it isn’t.

See?

I have written at length about the importance of humanity being at the heart of everything you do. The onus being placed on the term ‘being human‘ throughout my work is on purpose people.
The question asked above is not about the duality of Batman’s psyche, moreover about his pig-headedness about asking for help and his lack of self-forgiveness when he gets it wrong.

He is after all only human.
As are we all.

When things got tough the Bat brought in Robin and then soon after that, the Justice League. His skills, unique and awesome on their own, work considerably better when placed into a team of similar, like minded people (sharing an equal goal).

The point is, that developer guy that I mentioned?
He who I quoted way back when:

Sometimes, I find myself stuck in front of the laptop at like 10pm on a Sunday night. The kids are in bed, the wife isn’t far behind and there I am answering customer care questions over Twitter with some guy in Geneva! This isn’t my day job. I’m a developer. My question to you is Sir; when does Batman sleep?

This man, he cared about his company’s brand and (online) reputation so much that he took it upon himself to make things better on his own.

Much like the Caped Crusader, he fixed it himself, working solo and acting independently from his own company’s PR team and, just as Batman did with the Gotham City Police Department (GPD), both sides became infuriated.

However, it is written than the Dark Knight works best when he works with his friend and ‘colleague’, Commissioner Gordon, coordinating strategies that incorporate traditional routes & methods (like the GPD) as well as the new found tools of our erstwhile hero.

More things get done.

When I first started in this job, within weeks I was at loggerheads with the Director of Communications. Our very own Jim Gordon if you will. He wanted to vet every single message and blog post that was to be written and sent out. A stand up argument ensued which ended with me simply saying:

Invent a box of words…
Put in everything I can use and take out everything I can’t.

Then leave the box with me.

It took some time, but we got there in the end.
There are laws and rules as well as traditional ways of enforcing or adhering to them.

However, these days there are ways to play, push up against and generally find new parameters to work within these rules.
Call it operating under the radar if you will.

Batman doesn’t kill.
Something which he is continually pushed on.
He doesn’t go looking for trouble (at least not in the traditional sense of the word), but instead works within rules.
First those he sets himself, then later within those set by others.

It is at this point where our super hero can pause, his allies know his work and can defend it in his absence.
Yes that’s right, his absence.

I started this post with the intention of highlighting the often over-looked ideal of humanity on both sides of the coin.

Corporations can be human but so can consumers.

Yes, it’s great to be on call 24hrs a day, seven days a week, but your customers are not robots. If you don’t get back to them on a Sunday night, they’ll understand.

It’s all well and good being human, but never forget everyone else is too.

When does Batman sleep? – Part 1

Back in September last year, fresh from the awesomeness that was Nokia OpenLab in Helsinki, I found myself at the Web 2.0 Expo, NYC.

It was day two of the conference and Brian Solis was taking us through his presentation on PR 2.0. It would seem that in today’s ‘2.0’ environment, that PR was no longer about Public Relations, but Personal Relationships.

Brian’s written and talked extensively about this subject in the past and while I have a great respect for him and his work, this particular session was faltering.

You see, the presentation wasn’t anything new to me. Having studied his work in the past, I was just hearing everything I’d read being spoken back to me.

Admittedly this was not Brian’s fault. He had to speak to the lowest common denominator in the room and he was doing a very good job of it. However, some of the attendees were losing interest. Actually, my good friend and blog designer Vero Pepperrell touched upon this in her most recent post on That Canadian Girl.

Upon her return from the South by South West Interactive (SXSWi) festival, in Austin, Texas – Vero had this to say to the organisers:

Mark panels as Beginner, Intermediate or Advanced on the pocket schedule and ask speakers to stick to that level. The vast majority of panels I attended were far too Beginner level, which sometimes felt like a waste of time. The panelists aren’t necessarily to blame, as they aimed to be as inclusive as possible, but when every panel is lowest-common-denominator, it can be tricky to learn new things.

Good point, well made. So… What’s up with the Batman reference?

Well jumping back to New York for a second, the PR 2.0 session at Web2 was coming to an end and Mr Solis had opened the floor to questions…

A few short ones at first;

– “Should we be using Twitter?” (Yes)
– “What if people start talking back?” (Talk back to them)
– “Can I have a copy of your presentation?” (Yes)

And then this one guy came up to the mic, rather shy fella actually, and quietly told Brian and the audience around him, what he did for a living. This man was a developer who, after spending some time wandering the world wide web, had discovered that people were talking about the company he worked for. Sometimes good, sometimes bad and, being the nice human being that he was, this man decided to do something about it.

At first, starting small; just fixing little bugs here, offering help and guidance there. Soon, word spread that this was the go-to guy online if you had any questions regarding the company he worked for. Again, being the kind man that he was, he found himself answering query after query and question after question, not once being mean or nasty or just plain rude. This man cared:

“Sometimes Brian, I find myself stuck in front of the laptop at like 10pm on a Sunday night. The kids are in bed, the wife isn’t far behind and there I am answering customer care questions over Twitter with some guy in Geneva! This isn’t my day job. I’m a developer. My question to you is sir; when does Batman sleep?”

This prompted a huge round of applause from the majority of the room. Being the face of your brand isn’t supposed to be a 24hr job (is it?), so when are we supposed to take time out? What about those of us to whom this isn’t even their job?

I have answers, mainly through my own experiences.
But first I wanted to ask the question to you, dear reader:

When do you think Batman should sleep?

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Part 2.