“Fish where the fish are”

It’s a wonderful phrase.

You hear it often in this here industry of ours: it’s a ‘quick win’, an ‘obvious’ way forward – you do a spot of audience analysis, find out where people are talking [about you] and then go and make them buy stuff, right? Simple.

Except, it’s not that easy.

There’s more to it than that.
Much more.

First you need to make sure you’ve got the right equipment: is the line strong enough for the fish you’re aiming to hook? Have you got the right bait? Have you brought enough bait? Scratch that, do you even need bait? Perhaps a spinner will work in its place? What hooks will you use?

Hell, have you even organised a boat?

Once you’ve got your kit sorted, then you need to hone your technique: how do you cast? How long should you wait? What do you do when you get a bite? Do you reel in immediately or take your time and let the fish come to you? Again, all things that you need to consider.

Like any good fishing trip, you need time and you need patience. You’re not going to catch Jaws overnight (you might, there is such a thing as beginner’s luck). But know how long you’re going out for and know what fish you’re trying to catch and, crucially, how many fish you need to catch to put a smile on your face.

Moreover, why are you here? Are you fishing for game, or for your supper? How dependent are you on this next catch? If I give you a fish now, would that be OK? Or would you rather work at it and catch it yourself, later?

Remember, in nearly all instances, chance favours the prepared mind and fishing where the fish are is all well and good as long as you know how.

Be prepared.

Go fish.


#NewTwitter – what now?

New Twitter is here! Hurrah!

Not for all of us, admittedly, but it’s getting there…

So what’s new about it?

Listing all the awesome new features that are now available to some of its users is too easy and to be honest, a lot of people have done that already.

Where can we add value?

Here at 1000heads, we like to help people.

Be that through offering real world shops easier ways to talk about their social selves or even just recommending best practice for that most unused of social spaces; the twitter background.

We’ve done this before.

However, what with #NewTwitter on the scene, all that hard work and stunning imagery we advised back in January is going to waste; it’s now suddenly hidden behind Twitter’s brand new, super-slick and super-fast web interface.


This means change. But do not fear, change is GOOD! 🙂


Our old background, on #NewTwitter, looked like this –

No. Neither can we. Rubbish right? Agreed. Which is why we’ve changed it.

Now it looks like this


What do you think?

We’re off to tell our friends and clients to make use of this window ASAP and to get to work on changing their Twitter background sharpish.

Perhaps you should too 🙂



If you want to create your own, then we recommend graphic that has a 20pixel gap at the top and a 48pixel width for the side. We’d also recommend, for now at least, that you create something that works on both #newtwitter and old.


If you’ve updated your background because of this post, then please do leave a comment with a link. We’d love to know who’s not only benefited from this blog but also – more importantly – exactly how creative our readers can get with such limited space!

Best of luck 🙂

The value of ideas

They can be good, they can be awesome – some can even change the world.

But who owns them?

If your idea is shared with another, does that other then co-own it with you?

Your ideas maybe the most valuable things you ever, ever own. Guard them well and be careful with whom you share them with.

Something that maybe so obvious to you may not be as obvious to the next person.
Before opening your mouth next time, take a moment – pause, take a break and think.

How much do you value your time? Your ideas?

Is it the price of a coffee? Lunch? Dinner?
Or is it a day of work, a week maybe?

How much are you worth?

Writing this, as I am currently, in the bar of the ICA – home of the London Social Media Cafe – I am comforted by words of wisdom from my good friend Carl Jeffrey:

“Share your ideas and your dreams, you’ll be surprised how many people come out of the woodwork to help you – but make sure to hold off telling the full story until the end. Remember; genius has limits, stupidity has none.”