This might turn into a semi-regular feature.
Hence the number. We’ll see.
On with the post.
These adverts – from UK-based electronics retailer, Dixons – have been springing up all around London lately. Take a look:
Read all that? Good. Right then.
Is it just me or is there a MASSIVE opportunity here for a competitor to come along and have some fun with this?
Alright the ads are actually quite well done. Providing a playful spin on the words ‘the last place you want to go’ as well as taking a cheeky swipe at some of the more… stuffier… of London’s largest department stores, these billboards do raise a smile.
But still. If I was a keen-eyed ad man I might be tempted, with the right client, of course (someone like ebay maybe?) to go away, knock up some good-sized stickers and then in one night, do one big hit on them all.
You see what I mean? Bam.
So come on, someone just do it already!
And that was going to be it from me but, when I researched the ads some more it turned out that not everyone is a fan of this new campaign.
Nigel Paine writes:
“Then there are the nasty Dixons Ads on the tube at the moment. They tell you to spend your time learning about your product from well-trained (threfore ponsy) shop assistants in well-known stores like Harrods, Peter Jones and John Lewis and then buy at Dixons on line. Why do I not find this amusing?
Firstly because of the snobbery, and secondly that Dixon’s shop assistants are the diametric opposite of knowledgable and helpful, and a terrible glimpse at what shopping might become if Dixons had its way. Thirdly the idea of checking out the store first and talking about what you want, and then checking out online vendors to get the best price happens all the time.
Better not bite the hand that feeds you!”
He makes a good point.
The value of the online shopping market is growing year on year while that of the high street is steadily declining. And while you have to applaud Dixons for attempting to drive traffic to their online store, I for one can’t help thinking that there is a slight danger of them shooting themselves in the foot:
Time will tell. After all, similar things have happened before.
Thanks for reading.