5 things on Friday #2

Following on from last week’s entry (and a little bit later than expected – I’m writing this on Tuesday, but back-dating it to last week – sue me), here’s the top five things I loved most from the past seven days –

  1. One of my fellow trans-mongolian adventurers, Ben Wallace, finally finished editing together one epic vodka train video (which we all helped in shooting along the way). Coming in at 6mins long, covering over 5600miles and tracking the consumption of quite frankly, a ridiculous amount of alcohol… I can’t stop smiling whenever I watch it.
  2. This top 10 albums of 2011 list (via @switzke) is definitely worth a peruse for many an hour of aural pleasure. Dive in.
  3. Paul Clarke‘s photography exhibition at Adam Street member’s club on Wednesday was really, really good (personal fave was the stage shot of Jon Culshaw) and I’m glad I was able to make it along. No link available at the moment (Paul’s working on it) but in the meantime, why not check out his portfolio?
  4. Writing a comedy, agony-aunt-style blog post that resulted in being followed by Cher Lloyd Twitter bots? Definite highlight of the week.
  5. I said goodbye to 1000heads. Good friends, great presents and an epic send off. Well done all.

And for a bonus number six, two videos that came my way on my last day as a ‘head. Both about leaving; one achingly funny and the other achingly inspiring. Enjoy.


PS. Big love to Laura, Angela and Cathy for jumping on the 5Things trail.The latter’s three-fold reasoning as to why this is a good idea are exactly the same as mine. Win.

Good skills.

Something beginning with O

Next Friday, January 13th 2012, will be my last day at 1000heads.


100heads Mo’bros, 2011 ^

We’ve achieved a lot together over the past 27mths – from AR phone launches, to movie tie-ins, to ending the year with our biggest ever award haul – the journey with 1000heads has been awesome.

With 2011 disappearing into the distance, the ‘heads go into 2012 with great clients, fantastic accolades and a future brimming with possibility.

However, after two [and a bit] years of working on the best projects, travelling to the best cities and building awesome community experiences with the best people, it’s time for me to take the next step.

On January 23rd I’ll be doing just that, by joining Ogilvy PR as Senior Associate Director, 360° Digital Influence.

I am very, very excited about joining a super-talented team that is not only going through a period of fantastic growth but also choc full of industry-dominating ambition.

The potential to do even more great work in 2012 is huge and I can’t wait to dig in and get my hands dirty. Until then…

Bring. It. On.



1000heads: Social Media in Turkey

A couple of weeks ago now, one of Turkey’s leading social media sites, SosyalMedya.co, reached out to 1000heads for some opinion and insight about the amazing growth the area has seen over the past year.

The full item can be read [in Turkish!] on their site, however, Fulya Çimen, content strategist at SosyalMedya.co has kindly allowed us to print the full interview, in English, right here.

Why? Because the Istanbul social media scene is exploding and as an industry we should be sitting up and paying attention. The Turks are coming!

Enjoy —–



At sosyalmedya.co, one of the leading websites / digital platforms about social media in Turkey, we are covering a story about social media in Europe and the image of Turkish social media as well as that of Turkish digital agencies. Our main point of this interview is to acquire a foreign insight into these areas – to that point:

Can you define social media in one sentence, with your own words?

For me, social media is (any kind of) content that can be and/or is shared. It is not limited to digital either; you and I gathered around a YouTube video playing on my MacBook is also social media.

Can you define the impact of social media in one sentence, with your own words?

It is almost indefinable! The impact of social media over the past decade has been world changing on a level that we will only really be able to measure when we’re far enough away from it to measure. In the same way that the industrial revolution transformed farming and agriculture globally, the social media revolution is uniting people across the world in ways that we simply cannot measure yet.

Leaving out your own projects, can you tell us about a piece of social media work that you like most?

Here in London, we’ve just witnessed some of the worst riot scenes in living history. The damage is horrific and the impact on the lives of the community is abhorrent. However, through social media, that very same community has pulled together under the Twitter hashtag of #riotcleanup and, even as I type, people from all over London are forming together to help clean up the mess that the rioters have left behind. That is one of the most recent – and best – social media projects I can think of, full stop.

Internet is global. But when it comes to digital projects, do you believe in the importance of localizing as it is in traditional advertising and marketing?

Yes. Massively. I was recently in the Lebanon and the localization work that Nokia has done across the entire Levant region is truly admirable. We’re talking about a brand that is going through some huge changes and yet they still manage to maintain a foothold in these areas thanks to that fantastic localization.

Do you have any opinion or insight about Turkish customers on digital?
The only insights I have I’ve gained recently through the INNLondon project. Designed as a “cultural embassy existing both physically and digitally” its current city inspiration is Istanbul and the numbers and figures I’ve seen coming out are astronomical.

For example, in a similar trend to the rest of the world, the last decade has seen a 1000% increase of Internet users with nearly half of the Turkish population now an Internet user of some kind. This stat alone demonstrates astonishing growth and is something that should be both highlighted and applauded.

If you have an idea or guess about Turkish audience on Internet; as a social media professional, what would be the most effective platform/area in social media for reaching the Turkish audience in social media in your opinion?

Facebook is obviously the easiest response to this question, although I would have to research the numbers to get any real figures. My only prediction in this area would be around an increase in both the use (and access of) the mobile Internet and of course, Twitter. However, comScore reports Turkey as being ranked in the top ten countries for Google Plus adoption and so I would also be interested to see what impact that has on day-to-day social media life, if any.

What do you think about Turkish social media? What is your opinion about Turkish marketing and advertising industry approaches to social media?

Here in London, Turkey (and in the main, Istanbul) is constantly being referred to as a ‘new digital hub’, where the territory is fertile and the climate is right for growth. My knowledge of the local space is not huge, however the impact of the work that’s being done there is echoing across the globe.

1000heads: You down with NFC?

Yeah you know me!

If you’ve been following @1000heads on Twitter, you might know that we’ve been tinkering around with NFC of late, and for good reason.

Last week, as part of our activity for Nokia’s Symbian Belle launch, we arranged a special ‘48hrs in Hong Kong‘ for a very lucky group of six select bloggers.

Aside from running the very latest update of Nokia’s Symbian software – aka ‘Symbian Belle’ – these new Belle devices all come with Near Field Communications (NFC) baked-in. Which means, you simply tap – and go.

Working with the smart guys over at NFC-Hub we produced special NFC-enabled posters, similar to the below –

NFC Hub @ 1000heads

– that were placed up at different locations around Hong Kong. Delivering against Nokia’s release message of ‘Try Something New’, #NokiaTSN, we thought we’d set a two day course of exactly that, with our guests trying their hands at all things news. For example, riding the Crystal Cable Car or simply taking in a Tai Chi lesson in the park.

The best part being that once the on-site posters were tapped –

– the entrants would automatically check-in on Facebook and/or Foursquare (depending on the poster used) which in turn would produce results like this:

Much fun was had indeed.

With NFC becoming more and more prevalent [see Museum integration as well as Dennis Publishing getting in on the act], expect more NFC-based shenanigans from us very soon and, if you find yourself in the 1000heads offices at any point in the future, why not tap us up?

1000heads: Haye vs Klitschko: The Case Study

The Challenge:
How do we use WOMTrak to help market both 1000heads and its insights and analysis suite?

The Insight:
1000heads excels at reactive work. Contemporaneous content will always get bigger pick up, so throughout June we planned to keep our eyes peeled for an event where we could do just that.

What We Did:
Working with a small but multi-talented team (and taking inspiration from an earlier 1000heads blog post) we would use the heavyweight championship boxing match between David Haye & Wladimir Klitschko as a test subject for our word of mouth analysis team. Tracking data before, during and after the fight would give us three groups of data, or ’rounds’, that we could give to our creative team and external design partners to build an infographic around.

1000heads is unique in this space in that we don’t just specialise in social media. We wanted the end result to not only demonstrate the power of our WOMTrak product, but also our speed & agility in turning projects around. We hadn’t attempted anything like this before and so the drive was there to not only get it right first time but to also somehow keep it uniquely 1000heads’.

The Result:

Things We Learnt

  1. Working the weekend is hard (but fun if the project means a lot)
  2. David Haye has a massive online following (and can mess with your data if you’re not careful)
  3. Twitter isn’t always right
  4. The Next Web is our friend
  5. Getting cut-through in the US on July 4th is nigh on impossible
  6. It’s amazing what Ukrainian fans will do for their prized champion
  7. Everything starts in a Moleskine (even the worst of design ideas)
  8. Not everyone likes an infographic
  9. Everything can be made better, there has to be a time when you say ‘No more. Publish.’
  10. Irrespective of the result, a good infographic will always get picked up

Overall the results (for what was fundamentally merely a test subject) were outstanding.

A 400% increase in blog traffic, a number of new business enquiries and of course, the proof that we have the team to produce this kind of work for all our clients, both old and new.

It should be said that, internally at least, we made our objectives clear from the outset: how can we use the latest news events to demonstrate our products, our creativity and ultimately our hard work and agility. I think I can quite safely say that when it came to answering the brief, our team stepped up and delivered.

Any questions?




Splitscreen: A Love Story from JW Griffiths on Vimeo.

This beautiful video is being blogged all over the place at the moment, and for good reason. Splitscreen is the winner of the recent Nokia Shorts competition (disclaimer – 1000heads worked on this project for the big N) and, work associations aside, the video itself is gorgeous.

The winners (along with the other finalists) should be proud; it’s a great project and the output has been fantastic.

Well done to all involved.