#NewTwitter – what now?

New Twitter is here! Hurrah!

Not for all of us, admittedly, but it’s getting there…

So what’s new about it?

Listing all the awesome new features that are now available to some of its users is too easy and to be honest, a lot of people have done that already.

Where can we add value?

Here at 1000heads, we like to help people.

Be that through offering real world shops easier ways to talk about their social selves or even just recommending best practice for that most unused of social spaces; the twitter background.

We’ve done this before.

However, what with #NewTwitter on the scene, all that hard work and stunning imagery we advised back in January is going to waste; it’s now suddenly hidden behind Twitter’s brand new, super-slick and super-fast web interface.

Damn.

This means change. But do not fear, change is GOOD! πŸ™‚

Example:

Our old background, on #NewTwitter, looked like this –

No. Neither can we. Rubbish right? Agreed. Which is why we’ve changed it.

Now it looks like this

Ta-dah!

What do you think?

We’re off to tell our friends and clients to make use of this window ASAP and to get to work on changing their Twitter background sharpish.

Perhaps you should too πŸ™‚

_____________________

EDIT 1:

If you want to create your own, then we recommend graphic that has a 20pixel gap at the top and a 48pixel width for the side. We’d also recommend, for now at least, that you create something that works on both #newtwitter and old.

EDIT 2:

If you’ve updated your background because of this post, then please do leave a comment with a link. We’d love to know who’s not only benefited from this blog but also – more importantly – exactly how creative our readers can get with such limited space!

Best of luck πŸ™‚

1000heads: Ones to watch

That’s what the super-smart bods over at New Media Age have said we are anyway –

NMA

Each year, NMA release their ‘Top 100 Interactive Agencies’ league table and, although we’re not in the overall rankings, we have been given the rather prestigious nod in the β€˜Ones to Watch’ section.

As they say themselves –

“‘This section in the guide lists agencies the publication believes has done some exciting work over the past 12 months and has really tried to be innovative in their approach to digital.”

Thank you very much New Media Age, we’re honoured to be included.

πŸ™‚

We've got some packing to do

You may remember that to celebrate our birthday last month we pulled together this rather tasty ‘What is WOM?’ infographic –

You might also remember that we also promised posters to anyone who wanted one too…

Well, they’re here.

If you want one (and are yet to sign up) please go right ahead and leave a comment on this post and we’ll add your name to the list

πŸ™‚

Getting to know… the staff :)

We’re into week two of our month-long 10th birthday celebrations and this week we’re celebrating the people that really make things happen; our staff.

Before we start waxing lyrical about how freakin’ awesome they all are (they are, really) and generally start going to town on just how stupidly and ridiculously hard they all work (really, they do), I thought it would be best to try and find out a little bit about them.

Not all of them mind, just a few – i.e.: the ones that were still around when I ran around asking for blog names and addresses before I left the office!

There’ll be more to follow (at some point) I’m sure, but for now, here’s a teeny, tiny snapshot into just some of the friendly faces who drive us forward –

Tom is @tom_messett on twitter and http://www.tomsideas.wordpress.com is where he writes about, you guessed it, some of his own ideas πŸ™‚ Currently musing about BP & Social Media…

If you’re a regular reader here then you’ve no doubt heard about our very own @mollyflatt. Molly writes her own blog at http://www.mollyflatt.com, where you can also find links to her stuff on The Guardian, Finch’s Quarterly Review and so on. Molly sasy: “Be warned. It’s all very me.”

This is Sam. He doesn’t exactly run a blog but he has asked me to tell you that he runs his own website and forum here – http://forevermanutd.com and here http://fmuforum.com. “It is not the most popular theme however – being Man Utd.” – No comment Sam πŸ˜‰Β 

Straight and to the point Ricc lists his details as: “My Personal blog: http://riccwebb.posterous.com. Slightly more serious blog: http://adinspiration.posterous.com. Twitter @RiccWebb – Thanks Ricc

When pressed for some online details Jacqui ran away and hid for a little while, only later emailing me to say: “I feel decidedly bad about my lack of online content: I do have a blog: www.jacquihill.com and a Twitter account @JacquiHill… But I’m not going to lie, last entry on blog was in January (hides face in shame).”

“Hi I’m Paul, I’m nonsensical and when I’m not sending spaghetti to people – http://chroniclesofspaghetti.tumblr.com – I like to write Acid Fiction – Which by the way I have a lot more written than is up on the blog at the moment ^_^ http://blog.acidfiction.com – Paul’s spaghetti blog is possibly the best thing on the internet. Probably.

Resident skateboarder Matt – “My own twitter is @lngbrder888 and also run www.longboardsource.co.uk which includes a technical blog (http://bit.ly/biHbs3) and a ‘Scene’ blog (http://bit.ly/ccetCb). There is also some shamefully ephemeral tweeting on @longboardsource.”

Oh.. and I nearly forgot –

Ahem. You can find me on twitter as @whatleydude and, when I’m not writing here at 1000heads, I blog about the other things in my head over at my happy place. Sometimes, just sometimes, I find the time to write about mobile too. I save that stuff for http://thereallymobileproject.com.

…………

Like I said, that’s definitely not everybody (in fact – we could make this a recurring feature!), but hopefully you can see we’re a passionate bunch who not only extol the virtues of blogging and tweeting at every possible moment, but also practice what we preach too.

We love our staff. They rock.

πŸ™‚

1000heads: If it's broken, fix it!

“This is the story of four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was asked to do it. Anybody could have done it, but Nobody did it. Somebody got angry about that, because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn’t do it. Consequently, it wound up that Nobody told Anybody, so Everybody blamed Somebody.”

Recently, in a piece for Reputation Online, Steve Waddington from Speed Communications said that “corporate blogging is broken.”

..

..

While admitting this is indeed an over-statement, he still goes on to make some valid points as to why in the UK at least, corporate blogging has yet to take off.

Citing ownership, authenticity and human vs corporate communication as the three main reasons as to why, @wadds goes on to say that while these issues continue to throttle bloggging on a corporate level, there are some excellent examples out there of people doing it well.

I agree with Steve, there are some great examples of corporate blogs out there – you’re reading one right now πŸ˜‰ – but what his post doesn’t do is explain how to address the issues that he raises.

Let’s try and do that shall we?

1) Ownership

Steve says:

“Should a blog be the pet project of a senior executive or fall within the communications or PR team, product marketing, customer relations or human resources? And legal will almost certainly want to get involved and pass judgement on blog posts and comments.”

We say:

It depends on your objective.

Time and time again when it comes to corporate blogging, brands just throw a single blog post up and expect it to change the world. I once actually had a conversation with someone (who shall remain nameless) where they said: “Well we had a MySpace, but it didn’t do anything. So we closed it.” – Amazing. This rule doesn’t just apply to corporate blogging, obviously. The same can be said for any business activity.

What is your goal? Paint a target, then go for it.

In this instance if your blog is to just put a human face onto some of your PR messages then this falls to your PR department. If you want to address a few customer service issues, then liaise with your customer service department. If it’s a combination of both, then speak to both.

As a side note, if it comes to your legal department, keep them in the loop the whole time. Work with them to develop a set of guidelines that you both agree on and stick to them.

It really isn’t rocket science.

2) Human communication vs corporate communication

Steve says:

“There are fundamental differences between how people communicate and how companies communicate – and very few corporate organisations have managed to bridge that gap.”

We say:

Agreed! Totally!

But how do we address this?

Once you’ve been through point 1 (setting your objectives and appointing ownership), your next step is to find the right voice. Seeking out and finding your very own brand evangelist/community manager might not be easy, but if you close your eyes and think hard you could probably come up with one maybe two people in your company that truly live and breathe your brand or product. If you can’t, then the chances are that it’s you.

You are a human being.

Guess what? So is the person you’re thinking of. Admittedly this is a very simple way of looking at things, but by truly embracing and trusting in your community manager, you will find your voice. Talk to each other, compare notes. Embrace social communications and don’t be afraid of people.

3) Authenticity

Steve says:

“Finally there is the issue of the generation of authentic content. It’s the only way to attract and stimulate an audience yet organisations see it as time consuming and requiring the constant input of senior management.”

We say:

If you stick to the points above, this third and final point should not be an issue. At 1000heads we talk about the anthropomorphism of brands and the importance of PEOPLE being able to talk to PEOPLE. There are people behind the brand, just like there are brands behind products.

Trust in your people, trust in yourself and most of all, remember that you are a human being.

Keep it real.
Keep it simple.
Keep it honest.


In summary; know your objective, be a human being and ultimately, use your corporate blog to delight and excite the people that matter most to your business. With any problem the first half of the battle is identifying what needs fixing. The next step is the how.

Hopefully we’ve gone some way to help out in that respect.

Please, leave a comment if you have any questions or opinions.
We’d love to help.