New stuff from me.

Short post covering off five things that happened this past seven days.

Whatley x 3

Regular readers will know I run a feature called ‘Five things on Friday‘ and I very nearly included these things in that, but then I realised it went against my own brief for that (e.g.: things about me might not actually be that interesting), so I broke them out into a separate post.

1. My new job got announced. So that was exciting.

2. I’ve started keeping a log of the brand-related Snapchat activity I find interesting. You may or may not find it useful [one day].

3. The Mobile World Congress edition of The Voicemail went live. If you only ever listen to one episode of this weekly mobile technology podcast, make it this one. It’ll prime you with all the mobile knowledge you’ll need for the rest of the year. Probably.

4. The Guardian wrote about ‘the secret to viral marketing‘ and they asked me to comment. I commented. They published it. Before you click through, can you guess what the secret is?

5. I wrote a piece for work about why Facebook bought WhatsApp and it went on to become one of our best performing posts to date. Proper sense of achievement that. As was presenting a webinar on my 2014 social media trends to the social teams globally (including this bunch of pizza-munching Ogilvy folk in DC). Amazing. Thanks for having me guys!

There were a few late nights and several early mornings, but this past week was pretty awesome.

That is all.

Stuff I’ve been reading lately

In lieu of rebooting Five things on Friday (not happening), here’s a round-up of some of the more interesting things I’ve been reading on the web this year –

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1. Magic pickpocketry
Apollo Robbins is the world’s best pickpocket. You’ve never heard of him but, within magic circles and beyond, he is somewhat of a legend. Neuroscientists, the military and anthropologists have all worked with Apollo to try and discover how he creates his particular form of distraction and extraction – this New Yorker piece is a great read.

On an encounter with Penn Jillette (of world-renowned double act ‘Penn & Teller‘) at a recent Las Vegas magician’s convention –

Jillette, who ranks pickpockets, he says, “a few notches below hypnotists on the show-biz totem pole,” was holding court at a table of colleagues, and he asked Robbins for a demonstration, ready to be unimpressed. Robbins demurred, claiming that he felt uncomfortable working in front of other magicians. He pointed out that, since Jillette was wearing only shorts and a sports shirt, he wouldn’t have much to work with.

“Come on,” Jillette said. “Steal something from me.”

Again, Robbins begged off, but he offered to do a trick instead. He instructed Jillette to place a ring that he was wearing on a piece of paper and trace its outline with a pen. By now, a small crowd had gathered. Jillette removed his ring, put it down on the paper, unclipped a pen from his shirt, and leaned forward, preparing to draw. After a moment, he froze and looked up. His face was pale.

“F***. You,” he said, and slumped into a chair.

Robbins held up a thin, cylindrical object: the cartridge from Jillette’s pen.

Amazing. Read the whole thing
(then watch this video from 2:12 onwards)

2. Wi-Fi on the Underground
This year it’s pretty much free to use for Orange, Vodafone, EE and T-Mobile customers. Except, no one seems to have told T-Mobile.

‘Hey left hand, what you up to?’ – ‘Sorry right hand, can’t tell you’. 

3. What three completely unrelated movies can you put together that if the story lines continued would make a good trilogy?
The above is one of the best questions I’ve seen on reddit this week, my favourite response so far?

‘Home Alone / Saw / Cube. It’s the story of a boy who takes booby trapping his house to more and more ridiculous extremes.’


4. More Blues Brothers
After MEETING JOHN LANDIS at the tail end of last year, I’m even more into my Blues Brothers than ever before. Big love to Terence Eden for shooting this Vanity Fair article – ‘Soul Men: The Making of The Blues Brothers‘ – my way.

With quotes such as –

It is 1979. Rare is the actor who doesn’t snort, pop, or guzzle. Landis, a teetotaler, misses the bigger picture. “We had a budget in the movie for cocaine for night shoots,” Aykroyd says. “Everyone did it, including me. Never to excess, and not ever to where I wanted to buy it or have it. [But] John, he just loved what it did. It sort of brought him alive at night—that superpower feeling where you start to talk and converse and figure you can solve all the world’s problems.”

And –

Three months later, Belushi’s first movie opens. This is Animal House. Belushi, having played Bluto, the gluttonous rascal who rallies Delta House to glory, becomes a Major Movie Star.

This is good. During an out-of-town car trip, Belushi asks Aykroyd to stop the car, saying, “Watch this! Watch this!” Aykroyd recounts that “he gets out of the car and starts knocking on the ground-floor windows of this primary school, knowing he’ll get a reaction. By the time we left, all the windows are up and the whole school is chanting, ‘Bluto! Bluto!’ ”

It really is a fantastic read and worth at least 20mins of your time.


5. The Basement
‘Somewhere in Portland, there’s a very old building, and that very old building has a very, very old basement. An incredible basement, a video-game-level basement, a set-decorator’s dream basement.’

It’s a short story, in a way. More of an exploration… of history. The clues, the stories, and the secrets. It’s quite the photo journal and, again, well worth your attention.

That’s all I got.

For now.