Word of mouth in its purest form.
People, talking to people – about the things they love.
So here I am at 1000heads (or ‘a thousand heads’ – depending who you ask) and I’ve been charged with becoming a regular contributor to the this here 1000heads blog page.
Does it have a name?
Is it front page?
About that whole 1000heads thing, we’re the Word of Mouth people don’t you know. We teach brands and people, big or small, how to talk to other brands or people, big or small. By using that most ancient and naked form of communication, word of mouth.
Astonishingly simple when you write it down like that but in the main, relatively difficult to achieve by comparison. Or so you’d think…
One of my personal favourite word of mouth (or WOM) thingy wotsits of late is that of In-N-Out Burger.
The WOM hasn’t really worked here has it? Well it kind of has, but locally. The thing with In-N-Out, is that it’s a Western US-exclusive burger bar. The menu is made up burgers, cheeseburgers and fries… and that’s it. Yes there’s the usual array of soft drinks, fizzy and milky in equal measure, but in the main the overall offering available for your delectation is somewhat lacking,
Or so you might think.
In-N-Out have a ‘secret menu’ (not so secret that it’s not on their own website – but still), that is only available if you know what to ask for. Animal Fries for instance. Can you see it on the menu? I can’t. The 4×4? Nope, not there either…
In INO’s own words (on the secret menu page):
“Ok, you’ve heard the rumors, wondered what was on it, maybe even felt a little left out of the loop. But in reality, we don’t have any secrets at all. It’s just the way some of our customers like their burgers prepared, and we’re all about making our customers happy. So here are some of the most popular items on our not-so-secret menu…”
Yes they’re up front(ish) about it, but notice how they only give away ‘some’ of the most popular items on the secret menu. There be gold in them there hills. Oh yes…
There’s something inherently cool about being ‘in the club’ and ‘in the know’ – and reaching those lofty pinnacles of whispers on the beaches of Los Angeles betwixt one surfer and another is – as I stated earlier – no easy task.
But one small chain of burger bars in the US has managed to do just that.
Now tell me you’re not hungry…
This evening I attended the Nokia N900 meetup event in London town and, with my very own brand new Nokia N900, I managed to get a Qik video stream of the demo they gave…
It’s a bit dark and there’s no fancy intro, but I have no time to clean it up so I’m just going to throw it up raw.
The TV screen is a live TV-out from the device itself and the UI really is that smooth.
I’ll probably write up a bigger review for The Really Mobile Project at some point but in the meantime, I guess this is my vlomo09 entry…
That little guy on the left, is my brother Stephen and that bigger guy on the right is my Dad. They both live in Gibraltar and I really don’t get to see them much. Last week, my Dad was over here, in London and – through various circumstances – I didn’t make time to see him.
I know he checks on me here from time to time, so hopefully he’ll see this today:
November 3rd 2009: My Dad’s Birthday.
Dad, this one’s for you.
Happy Birthday, x.
From me, and all the guys from my new office 🙂
As the title suggests, it is indeed, time for a new adventure.
Today I’m doing just that by joining 1000heads as Engagement Strategy Director.
I’ve been aware of and worked alongside many different people from 1000heads (aka ‘the word of mouth people’) over the past four years, and they’ve always impressed me with their ideas, professionalism and more than anything else, their ethics. We’ve often shared stories about our respective projects & conversation ideals and very recently I had the opportunity to talk to them much more openly about my long term plans and ambitions.
It was the synergy that came from these meetings that made me realise that working with 1000heads was clearly the next logical step in my career. When it transpired that they felt the same way, everything just fell into place…
Even if you don’t know of 1000heads, you might not be surprised to hear that they are word of mouth (WOM) specialists. The company works with a range of clients from various industries to understand and engage with their consumers, from Nokia and 3Mobile to Canon, STA Travel, Sky and the BBC.
I am absolutely over the moon about joining the ‘heads and can’t wait to sink my teeth into the work ahead. I’ve already been into the office to meet some of the team and I’m going to spend this coming week getting up to speed with the accounts, campaigns and overall strategies I’ll be working on in the coming months.
After an eventful summer (where I really feel like I’ve been getting my hands dirty again), this move makes complete sense to me and well, I look forward to telling you all about the new adventures, as they happen.
Said in the only way I know how:
Bring it on.