‘Metaverse? What Metaverse?’

A video replay of my presentation at the recent BIMA Beyond: The Conference.

On June 29th, 2022 I was invited to speak at the BIMA Beyond Conference at Ministry of Sound, London. The talk itself, titled ‘Metaverse? What Metaverse?’ sparked a fair bit of interest (with one slide in-particular catching a fair amount of attention on LinkedIn – lol) and so, with BIMA’s permission, I’ve re-recorded the talk to camera for those that were unable to make it on the day.

If it’s at all helpful, I’ve also made the slides available on Google Slides (with additional speaker notes) so if you don’t want to watch the video, you can read along at home instead 🙂

The central premise is simple: the metaverse doesn’t exist.

The online virtual spaces that people are calling The Metaverse today are either dead and empty 3D spaces OR they’re simply video games, where hundreds of millions of players are already gaming day in, day out.

Why lean into a meaningless word when you can just do something cool in gaming instead?

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Author: James Whatley

Experienced advertising and communications strategist working in brand, games, and entertainment. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x