|2. THE ‘SECRET WORLD’ OF PRESS KITS
Stay with me, this isn’t completely gaming related. Honest.
This piece appeared in my newsfeed last week and I opened it to read later as I thought it’d be dead interesting. It’s gamer related and I was intrigued as to what kind of ‘press kits’ could be so secret.
I used to work in this world – a little bit – when I was at my previous agency (we made all sorts of magical kits/boxes/experiences for influencers so I can appreciate the effort that goes into them).
Imagine my surprise when I went to re-open the link to read it and it 404’d on me. ‘Damn’, I thought ‘Those secrets must’ve been pretty secret!’
Thankfully, the internet rarely forgets. The Wayback Machine managed to get a snapshot of said post and you can read the original post here.
So what happened?
Having read the article, it turns out it’s basically an interview between Push Square and one of PlayStation Europe’s agencies. Not only does said agency reveal pretty much the entire working process as to how long they take to make these things, they ALSO casually mention a few of the others that they’re working on in the future.
Can you imagine the angry email from Sony screaming at their agency to GET THAT ARTICLE DOWN RIGHT NOW? I can.
If you’re in ‘the industry’ give it a read.
And smile and be thankful that you weren’t on the receiving end of that email.