|3. THE HUMAN TEST
It was a Sunday night. An ad came on in the background – it sounded a bit… different. I looked up.Â And I saw this.
And it was awesome (and so I tweeted about it, above).
There’s a lot to love here.
1. IÂ LOVEÂ how the ad uses a catch-all term for all home assistant. Over, for example, the easier route of just going after one.
2. IÂ LOVEÂ the test itself (you should try it).
3. And IÂ LOVEÂ the fact that Channel 4 usedÂ a TV adÂ to drive interaction with this, what is ostensibly a teaser trailer for its next seasons ofÂ itsÂ sci-fi drama, HUMANS.
Ask your Home Assistant ‘Start Human Test’ and have a play.
Those that hold up the Burger King ‘Whopper Hijack’ as a ‘best in class’ use of voice (it isn’t) could learn a lot from this.