|1. PARAMOUNT + NETFLIX
Last week, during the Superb Owl, there wasÂ a ton of new movie trailersÂ (as well as one great ad -Â for TIDE) one of those trailers was for a film called ‘The Cloverfield Paradox’.
What happened next is old news now. The trailer dropped and, minutes after the big game finished, the film was available to watch on Netflix.
‘AMAZING!’ screamed some.
‘IT’S A REVELATION IN MOVIE MARKETING!!’ screamed others.
But then, when the dust settled, it appeared that with very little spend from Paramount (at best, they went 50/50 on the movie’s ad spot with Netflix) they managed to get millions of people excited about a very bad second-rate movie.
That’s the interesting part to me. I get that JJ Abrams’ ‘thing’ is mystery and surprise (hell, he even didÂ a TED talk on it) so I get that this could be seen as just another JJ marketing move. But I don’t think so. Paramount has not had a HUGE hit at the box office in years. Last year, it’s best-performing movie was TRANSFORMERS (episode 17, Primes of the round table or something) – and that barely scraped the top 20.
Taking that into account, and also lookingÂ at the recent news about aÂ similar ‘straight-to-Netflix’ dealÂ re:Â the forthcoming sci-fi movie, ANNIHILATION, it looks a little like Paramount is playing it super safe. It’s one big hit this year is probably going to be MISSION: IMPOSSIBLE: FALLOUT.
Outside of that? Who knows. It’s a shame. Some of the best MARVEL films started out at Paramount. I hope this isn’t the beginning of the end for them. I also hope that this isn’t the start of a trend where ‘straight to video’ movies just get sold as ‘straight to Netflix’ – that is not aÂ good luck for any/all involved.