Things of note for the week ending Sunday DECEMBER 4th, 2016.
YES, that’s right: DECEMBER.
Time flies when you’re having fun, right? DECEMBER, people!
1. PUTTING YOURSELF UNDER THE GRILL OF EXPOSURE
Timely brilliance, via The Oatmeal.
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2. FACEBOOK CREATIVE HUB
Do you do ANY kind of Facebook marketing or advertising? Then you need Facebook Creative Hub. In closed beta since the summer, it’s just opened for all and sundry and YOU need to be using it.
Want to know what your ad campaign might look like as a carousel ad? Want to actually make a mock up of a Facebook Canvas ad? FINALLY you can do all those things with Facebook Creative Hub.
You’re welcome.
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3. DEALING WITH GRIEF THROUGH CINEMA
Cinema touches people in myriad ways. The visceral feeling of escapism that it can bring is unmatched for those that adore it so. But what if that place was shared with a loved one? And that loved one passes on?
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4. ‘MILLENNIALS’ IS A USELESS TERM
I’ve been saying it since about this time last year (slide 63 is what you’re after) and many others have said it before and since. That said, it is nice when someone else comes along and smashes the nail on the head so perfectly that you can’t help but share it.
Step up, Sir Jed of Hallam.
This time taking the cultural angle, Hallam’s takedown of this blight upon account/brand/marketing planning is perfect.
Share it.
Champion it.
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5. YOU GUYS, IT’S OK TO SKIP BREAKFAST
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Bonuses this week are as follows:
- The new Guardians of the Galaxy Vol 2 trailer is out (and looks great).
- My friend Matt filmed himself playing the new Resident Evil demo on PSVR. I lol’d.
- If you’ve got a 4K TV, you might find this YouTube playlist useful/interesting. Maybe.
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Other stuff:
I spoke at two things (actually, no – three things if you include a webinar) last week and there are write ups for both, here: Digiday and FutureBook. Much fun was had at both (thanks for having me, gang). This tweet re: something I said about bots I thought was v good. Speaking of which, I do love to chat about Roombot (oh yes, one other bot thing: we did an Ogilvy Webinar on it last week. Slides are here if you fancy them).
Overall, it has been a busy week. Next week though? That’s going to be a doozy.
And I’m done.
Night y’all.