Saw Jurassic World.
It’s pretty good.
Funny in the right places, cheesy when it needs to be (and knows it) and with enough careful nods to the original to make it a very satisfying watch indeed.
In short: JW gets the JW seal of approval.
One thing though.
Like most blockbusters these days, there is a large amount of product placement. Everything from our hero’s drink of choice, to the sponsorship of the ‘innovation exhibit’ at the park itself. Again, the film is aware of this and even makes a joke of it during a pre-action sub-plot.
THIS IS ACTUALLY A THING THAT LEGITIMATELY HAPPENS IN THE FILM:
1. Dino does Sea World
This scene (that’s been in every trailer) of an ancient dinosaur doing the Sea World thing for the park’s guests. It’s great!
2. Cue: big splash and soaked audience.
See? Totally doing the Sea World thing.
3. Our two young leads have an awesome time!
So much of a great time in fact that the elder one turns to the younger one and exclaims:
‘That was so cool!’, replies his little brother.
‘Want to see something really cool?’
And, I KID THEE NOT, the film cuts to:
4. Introducing the Mercedes Benz GLE Coupe!
Absolutely this is what happens.
Jurassic World is a great film but free of product placement it is not. Laugh at it when you see it and you’ll have a fantastic time.
Ps. This film is not for kids.