Five things on Friday #130

Things of note for the week ending Friday June 26th, 2015.

Batman: Arkham Knight is out this week and, aside from a few STUPID install issues, it’s a pretty solid game. So yeah, get it.

Right, on with the things!

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1. FACEBOOK’S NEW AD UNIT(S)
Two interesting new things from Facebook this week. First is a new 360 / interactive ad unit which, if you ignore the terrible Michael Kors example shown, could be used quite well in regards to STORY-TELLING and stuff.

Check it:

Re/code has the write up.

Moving on…

If you’ve ever heard of Lead Generation Twitter Cards (here’s a handy guide on how to set them up – you’re welcome) then you’ll know that they can be quite useful for… generating leads / email addresses etc (e.g.: if you just happen to run a semi-successful newsletter and are constantly looking for new ways to sign people up).

Well, the news is, it looks like that Facebook wants a piece of that action and is following suit with its own lead gen unit.

While this is only in test phase at the moment it’s quite good to see further parity between these two social platforms. And hey, it’s ANOTHER WAY TO TARGET YOU.

This time around, Adweek has the write up.

2. THAT RAIDERS OF THE LOST ARK STORY
You’ve all heard about it. You must’ve done. You know the one I mean, right? The way that the thing that was scripted got changed on the day by another thing that was unscripted. You know?

No?

Well, here it is, direct from the director himself.

(I love this).

3. MACCY D’S MCBIKES
Say what you want about McDonald’s (secrets and everything) but sometimes they come up with some really interesting bits and bobs that are actually quite handy.

Example? This ‘McBikes’ packaging that’s just been launched in Argentina.

Super simple. Super smart.

I like.

Source.

 

4. SIT DOWN FOR THIS ONE
No seriously. Sit down. This might be the most amazing thing you read this week.

Ready?

I’m not kidding.

Seriously.

OK.

SCIENTIST’S HAVE DISCOVERED A NEW PART OF THE HUMAN BODY.

100% not kidding.

Why this isn’t bigger news, I don’t know.

Researchers at University of Virginia’s School of Medicine recently discovered a long-hidden system of vessels they’ve coined the “central nervous system lymphatic vessels,” which drain lymphatic fluid from the brain to the surrounding lymph nodes.

And:

This find is the neuroimmunological version of stumbling across a unicorn. Not only had the system gone undiscovered until now, but textbooks argued against its very existence. As a result, neuroimmunologists have struggled to understand the mechanisms of brain drainage and inflammation.

Still amazing.

Mind. Blown.

It’s hardly worth carrying on.

But I will.

For you, dear reader.

For you.

5. TALES OF GLASTONBURY, 1989
The weekend of the UK’s biggest festival is upon us (no, I’m not going – been a few times though – much fun, foggy memories, etc) and to celebrate, I thought I’d share this awesome photo set from Dylan Martinez of Reuters.

Photos courtesy of Reuters.

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Bonuses this week are as follows:

• Best original (Read: non sequel) video games from E3 (there be gold in them hills).
• The making of that Tango ad (sooooo advertising).
• Russian Space Shuttle Ruins!

See you next week.

Ps. Liked this? Tell a friend.

Last updated by James Whatley at June 26, 2015.