Apple’s influence on advertising

When is an iPhone not an iPhone?

This is an iPhone.

iphone

The next three things are not iPhones.

Kitkats are not iPhones.

Somersby Cider? Not an iPhone.

IKEA: Book Book (not an iPhone).

You can’t deny Apple’s influence on modern advertising (even it’s other brands mocking or simply imitating its efforts). The IKEA one above is the latest and arguably best effort [to date] and everything from the casting, writing, and set up is completely spot on.

You also can’t deny that Apple makes great products. Better yet, everything about the company is geared towards making you feel great when you own one of then. From the service, to the stores, all the way through to its advertising.

I just love that its so open to mockery.

That is all.

—- UPDATE —-

Since publishing this post quite a few people have pointed out another remarkably similar piece of work, from five years ago, for The Sun Newspaper.

Watch this, then watch the IKEA one again.

A rip-off of a rip-off?

Damn.

 

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