Things of note for the week ending May 30th, 2014.
1. ‘Super Important Tweet’
I first found out about this web app via the always interesting Web Curios newsletter. Basically, the premise is that you can add ‘importance’ to a tweet by creating a text-based-image that you can embed in your tweet which subsequently hammers home the importance of what it is you’re trying to say.
However, what it actually does is allow you to create a perfectly sized image for Twitter. That’s right brands, a simple web app now does that thing you all seem incapable of doing.
2. Ocean Piglets, Shield Toads, and Naked Snails
Aka, how to name animals in German. I used to study German at school and while I’m not a big one for publishing infographics on this here blog of mine, there’s no harm in linking to one.
Seriously, this is brilliant.
3. Beautiful Brands on Instagram
The value of branded activity on Instagram is still very much a point of argument amongst the marketing folk of today. Does it drive any meaningful value? Can you actually measure anything? Why are we bothering? – are all questions that float around when this comes up for discussion, and you really have to know your onions to formulate a decent response.
If you don’t know your onions and want to know more about how Instagram can ‘work’ for brands, the blog of those folk at Nitrogram is a good place to start. There’s a ton of stuff to read up on and, if you’re looking for inspiration, they’re latest post isn’t a bad read at all.
4. Faking Cultural Literacy
Itâ€™s not lying, exactly, when we nod knowingly at a cocktail party or over drinks when a colleague mentions a movie or book that we have not actually seen or read, nor even read a review of. There is a very good chance that our conversational partner may herself be simply repeating the mordant observations of someone in her timeline or feed. The entire in-person exchange is built from a few factoids netted in the course of a dayâ€™s scanning of iPhone apps. Who wants to be the Luddite who slows everything down by admitting he has never actually read a Malcolm Gladwell book and maybe doesnâ€™t exactly understand what is meant by the term â€œGladwellianâ€ â€” though he occasionally uses it himself?
This, from the New York Times, is remarkably spot on.
Go read it.
The final paragraph is a knock-out.
5. Gorgeous Art, at High Speed
Made to been seen at high speeds, these colorful patterns form a sequential whole for commuters whizzing by at top speed. Dubbed ‘Psycholustro’, the artist (Katharina Grosse) created the work as a way to ‘engage everyday travelers with a project that addresses their in-motion perspective and the passage of time’ (more at the source).
I think it’s awesome and, bizarrely enough, similar to an idea I had for the Channel Tunnel when I was nine years old.
It’s OK, I’m pretty sure she didn’t copy me.