New stuff from me.

Short post covering off five things that happened this past seven days.

Whatley x 3

Regular readers will know I run a feature called ‘Five things on Friday‘ and I very nearly included these things in that, but then I realised it went against my own brief for that (e.g.: things about me might not actually be that interesting), so I broke them out into a separate post.

1. My new job got announced. So that was exciting.

2. I’ve started keeping a log of the brand-related Snapchat activity I find interesting. You may or may not find it useful [one day].

3. The Mobile World Congress edition of The Voicemail went live. If you only ever listen to one episode of this weekly mobile technology podcast, make it this one. It’ll prime you with all the mobile knowledge you’ll need for the rest of the year. Probably.

4. The Guardian wrote about ‘the secret to viral marketing‘ and they asked me to comment. I commented. They published it. Before you click through, can you guess what the secret is?

5. I wrote a piece for work about why Facebook bought WhatsApp and it went on to become one of our best performing posts to date. Proper sense of achievement that. As was presenting a webinar on my 2014 social media trends to the social teams globally (including this bunch of pizza-munching Ogilvy folk in DC). Amazing. Thanks for having me guys!

There were a few late nights and several early mornings, but this past week was pretty awesome.

That is all.

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