Five things on Friday #48

Things of note for the week ending November 30th, 2012

[click to embiggen]

1. Pacific Rim
I first blogged about Pacific Rim back in July (when it was merely a launch poster at Comic Con), and this past week a blueprint for one the giant robots – or ‘Jaegers‘ – that feature in the film has turned up as well as the first part of the teaser campaign, below –

A few things –

  • I love Guillermo Del Toro and I’m quite close to believing that he’s never made a bad film.
  • The tech blueprint is a MUCH BETTER example on how to do tech blueprints (back of the class please Prometheus).
  • I’m well up for this film, 3D-post-conversion and everything.

2.  Deadmau5 + Nokia
The Lumia 920 launched in the UK this week and, to celebrate, Nokia threw a(nother) Deadmau5 gig somewhere in the south of London.


It was a bit nippy, but overall we had a good night. I grabbed an awesome video and a decent collection of photos too. Check it.

I’m using a Nokia Lumia 920 myself at the moment and, if you’re interested, initial thoughts are up over on The Voicemail

3. Is Twitter ruining the celebrity endorsement?
This article, from The Verge, dissects the current trend of celebrity / technology placement and is fantastic food for thought, in more ways than one.

“As sales of physical recordings continue to decline, it no longer makes sense to spend six figures on a video that might not pay. That doesn’t change the production cost of a video, however, so product placement is increasingly used to fill the gap. Nokia has been particularly active in this space, with Lumias popping up in videos for Flo Rida, M83, Ke$ha and Katy Perry. Often, the deals are limited to the budget of the video itself, which can leave the performer unsure of his or her obligations once production is done. Was Flo Rida just playing a character who loved his Lumia phone, or was the “Whistle” video really a window into his life? Either way, it’s hard not to feel like someone’s pulling a fast one. Finding him tweeting from an iPhone would be like catching Bad-era Michael Jackson drinking a Coke. We can overlook a low-level sellout, but switching sides is just bad form.”

That last sentence kind of nails it for me. ‘Bad-era Michael Jackson’ wouldnever have been caught drinking a Coke because Bad-era Michael Jackson was around in the disco/pop, cash-rich, yuppy/money-can-buy-me-anything world of the 80s. NOT the new media/capture-and-share-anything-and-everything world of the post-noughties social media generation.

Basically, what I’m saying is, there’s nothing wrong with these placement deals – of course there isn’t. It’s just another form of marketing and advertising and, believe it or not, it does actually work. However, what’s required is a more in-depth contractual commitment that lives past the 4min music video. An arrangement that not only guarantees that you hold device X for one shot, but also defines that you throw device Y in the bin as you do.

The answer to the question is: NO, Twitter isn’t ruining celebrity endorsement. Poorly thought-through modern-day endorsement contracts are ruining celebrity endorsements; Twitter is just pointing out the holes.

When it comes to placement, brands need to think harder, and work smarter.

The end.

Sidenote: I love you Mike.

4. This Cheetah is Beautiful

Play it fullscreen, in HD.

You won’t regret it.

4. Live from New York
This gorgeous anecdote, via Bill Murray, over on HuffPo made me add ‘Live From New York‘ to my Amazon wishlist (hey, feel free to buy it for me won’tcha?) – and I’m fairly sure it’ll have the same affect on you too.

5. Laker Bros

For no reason whatsoever.

Like Deadspin, I just can’t stop looking…


Before I dive into this week’s bonuses, a moment to pause –

This week I realised that this post marks the 48th part of a 52 week promise I made myself at the start of the year. A blogging challenge if you will, to reflect on the week that was and – at the end of the year – have a single blog post for every week that would show what I’ve achieved and/or done with my time on this earth.

I won’t lie. This year has been tough. For both me, and my partner. As we head into December reflecting on 2012, the year of awesome, is hard. Professionally I’ve had ups and downs, winning my first major pitch for Ogilvy was a definite highlight, but the low-points – in general – include more character assassination attempts than I’d care to shake a stick at (from friends, (ex)colleagues/girlfriends and enemies alike), as well as dealing with a few health issues affecting the one I love…

Somewhere along the line the Five things on Friday changed. Changed from things I found awesome and wrote in my Moleskine, to things I’ve found on the internet and thought you should read. I don’t know how I feel about this change. I don’t even know if I want to continue with the weekly thing [once the 52nd week comes to an end].

I guess my question is, to you dear reader, what do you think? This project was going to be a one year only deal, things have been mad – hectic even – is it worth carrying on into next year and beyond?

Let me know…


Bonuses this week; Mark Ritson on John McAfee is an incredible read; if you’re a Mac user and need to brush up on your Lord of the Rings knowledge, it’s OK there’s an Easter Egg just for you; and finally, and rather unsurprisingly, China has a food problem.


Whatley out.


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Author: James Whatley

Experienced advertising and communications strategist working in brand, games, and entertainment. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

4 thoughts on “Five things on Friday #48”

  1. I totally admire that you’ve managed to stick with the weekly post right up until now. I got lost somewhere around August and eventually gave in as my weeks didn’t seem that exciting. For me I found it was hard to come up with new stuff for it. I say see how you feel in the new year. I’ve really enjoyed your posts though. New things!
    As for your year. I’ve read a few posts ad tweets from your lives one. I can’t imagine what she and you both go through but I love the fact that she still seems so upbeat most of the time. Granted, it may not be like that all of the time. You’re lucky to have each other to see you through the last few weeks of the year and into the new year with gusto.
    Keep smiling, keep blogging, don’t change for the ones who’re assassinating your character. They’re silly.

    James Reply:

    You’re adorable, thank you 🙂 x

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