Saying goodbye to old clients

Written and scheduled August 17th 2010

This is an irksome post.

My blogging ‘strategy’ has nearly always been work on the work blog [link removed], mobile on the mobile blog and everything else in my happy place. But this post is fairly work-related. A post that I wasn’t allowed to put up (on the work blog) at the time.

Scheduled two years to the date that I wrote it – whereupon I will be so entrenched in the company that the post won’t ruffle too many feathers OR I would’ve upped and left in the pursuit of bigger and better things – this post means a lot to me.

It’s great to win clients, but sometimes I think it’s good to lose one every once in a while too.
You learn a lot more, and you grow.


Farewell to [client]

We’ve been working with [client] for a little over two years now and, for now at least, it’s time to say goodbye. We’ve had a fantastic time over the past 26 months or so, helping them build their community through word of mouth. Be that through nurturing their nascent advocates or by reaching out to (and attempting to convert) their staunchest detractors; overall we’ve delivered some great work.

So much so in fact, that when it came to pitch for the new social media account (working with their newly created internal social media team), one competitor called our office and asked what the hell was going on – “Why are they asking us to pitch at all? You guys do such a good job already.” (this actually happened – and it was pretty humbling to hear that from a well-respected peer)

Alas, as the old saying goes, all good things must come to an end and, as [client] embark upon its chosen route of solely focusing on social media, we’d like to take this opportunity to wish them, and their new social media PR agency, the very best of luck.

Thanks guys, we had a blast.

August 17th, 2010

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x