Five things on Friday #30

Things of note for the week ending July 27th, 2012

1. The Olympics!

London 2012 kicks off TODAY and it’s going to be AMAZING.

And, while I don’t actually have any tickets to see any events (yet), I am in London and determined to have an awesome time.

Reading any of the press around and about this fair city [and its inhabitants] over the past few weeks will reveal that there are (still) so many naysayers and I am extremely proud to say: I am not one of them.

The next four weeks will see some fantastic human sporting achievements and I am SO up for this. The talent on show will be incredible and, what’s more – whether you’re walking the street, cabbing across town or simply traversing the Underground - everywhere you can just feel London filling up and it’s brilliant.

I am so in love with London right now…

Yes there’s a lot of people around and yes it’s going to be difficult, but the buzz and the excitement and the sheer joy of it all far, far outweighs all of that.

So here’s to the Olympic Games 2012: best of luck to all competitors, from all countries.

And best of luck to London, you’re looking great right now and you’ve got so much to shout about.

Buckle up and, of course: Bring. It. On.


2. Lego Relativity

Background (plus more photos) and of course, the original work. Nicely done.


3. Decent Cinema Advertising (at last)
Thanks to advances in digital technology advertisers can now schedule against films by the day, as opposed to by the week. What this means is more relevant content, being served up to the right amount of eyeballs.

Why this might not be that exciting for some, there are some brands that are rubbing their hands with glee over the amount of freedom and creative opportunities that’ll come with this ‘upgrade’. I for one, as a paying cinema-goer, welcome the change and look forward to better cinema advertising.

Because right now, most of it sucks.

– source, Marketing Week


4. Google Ripples
I upgraded my Google Nexus S to the latest version of Android – aka ‘Jellybean – recently and that, combined with the newly refreshed G+ app for iPad, has made me start getting into Google+ properly.

It’s still fairly quiet (in my circles of friends at least) but it’s growing. My G+ profile is where you can find me (and is also linked at the top right of this page) and, from now on, all future blog posts will have a ‘G+1’ button at the end – so if you like it, you can ‘plus one’ it. Damn they need some new nomenclature…

Anyway, all of that aside one of the coolest things about Google+ is the way that you can track the way content travels around using Google ‘Ripples’. This past week, to test it out, I put up an old photo from my trip to Wyoming and encouraged folk to share it to see what ripples we could create.

The output so far looks a little bit like this –

Data visualisation rocks. If you’re interested in helping with this experiment then please publicly re-share the Google+ post and, once that’s done, you’ll show up in the Ripples too!


5. The view from the International Space Station
…is breath-taking. Hit ‘HD’, then play full-screen. This will blow you away.



Have a great weekend folks,

Whatley out.

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

3 thoughts on “Five things on Friday #30”

  1. London is feeling sticky, not a huge supporter of Olympics I got to admit dude.

    And seems like I shared your G+ experiment wrong. Sorted.

    New cinema ads sound interesting though! Big yey. 🙂

  2. In case you’re wondering, the name occluded by the large typeface “James Whatley” is “Pedro Stephano”. Thanks for letting me clear that up 😉

    Seriously, I’ve put a little bit more effort into G+ recently, but am yet to see the benefit to be honest. But perhaps like twitter it takes time to build. Let’s see (yep, twitter is my rock)

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