In The Theme Park

The pitch?

“One evening five dramatically different and challenging speakers, together with their equally unruly audience, go to work on the soft edges of a common theme.”

Each of the five speakers were given the same brief of which one part was this –

This, was their theme, if you will. Using that, in part at least, as an inspiration point – each speaker had to give a ten minute talk about how said theme had inspired them.

Discussions from all sorts of weird and wonderful minds filled the air, from Captain Scroggs‘ tales of flipping the music industry on its head through the fetishisation of product in the digital age (see real world example, Tom the Lion); to Jeremy Hutchison’s dissection of the centimetre-thick glass that stands between us and the goods we so desperately want… His description of last year’s London looters as ‘the over-performing consumer’ was a definite highlight.

My section, at the mid-way point, took a more futurology-based approach. With homemade slides to boot (thank you, Paper). They’re embedded below, however I would recommend that you click through to the slideshare page where the accompanying slide notes are also available.

Overall, In The Theme Park was a wonderful evening. Good food, both for the brain and for the stomach, good company and a thoroughly entertaining way to spend an Wednesday evening in London town.

FreeState, the agency behind it, did a superb job in speaker selection (if I do say so myself) as well as audience curation. Which, funnily enough, is probably the one thing that most event organisers overlook.

Follow @InTheThemePark on Twitter to find out when the next event is on.

No doubt I’ll see you there.

UPDATE: In The Theme Park have published their own blog post documenting the evening and, to be perfectly honest, having my talk referred to as ‘a digitalised version of Edward de Bono’s thinking hats‘, is quite possibly one of the best compliments I’ve ever received. 



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Author: James Whatley

Experienced advertising and communications strategist working in brand, games, and entertainment. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x