Five things of note for the week ending Friday May 4th, 2012
1. Jack White
First, this fairly-lengthy [but totally worth reading] profile piece from The New York Times ‘Jack outside of the box‘ was a great read at the start of the week. They really do mean it when they say ‘Jack White is the coolest, weirdest, savviest rock star of our time’.
If anything, just read it purely for the comedy Tom Jones anecdote midway through…
Second, White’s first solo album, Blunderbuss, launched this week and debuted at number one on the Billboard 100. Nicely done. The album is pretty damn good – listen to the album [Spotify link] now, or just give the first track, Missing Pieces, a go below –
2. Marvel Movie Universe Infographic
It struck me last weekend, after seeing the quite frankly awesome Avengers Assemble, that what the world really needed was some kind of visual timeline of how all the movies overlaid on each other and affected each others’ respective stories.
After all, it was revealed a couple of years ago that Iron Man 2 would set before the events of The Incredible Hulk (what, you didn’t know?).
Back to the point – my brain figured that someone had probably made this thing already and hey, a quick Google later, it turned out they had!
Huzzah! The image above clicks through to the monster version but Slash Film has a clearer, listed description, for the more discerning viewer.
3. Switch Off
No, not another attempt from me to tell you all how important it is to unplug from time to time. Instead, a huge mural reminding us (well, me at least) to do the same.
Part of the Polish Katowice Street Art Festival, I think this is quite magnificent. There’s a whole other set of photos to be viewed over on My Modern Met. Great stuff.
4. Olympics-based Tweeting for brands (or lack thereof)
I read a blog post from Rax Lakhani recently, entitled ‘Will your brand be tweeting about the London 2012 Olympic Games this Summer? Think again.‘ It’s an interesting post as it talks about what will and will not be allowed in the realms of social media throughout this summer’s Olympics and, vitally, has the documentation to back it up.
Companies that are not Olympic sponsors cannot link themselves with the Olympics. For example, Company X cannot tweet: “Good luck to Jane and John at the Olympic Games!”, because it links their brand with the Olympics and Olympic athletes.
Alright, this is only slightly difficult to monitor BUT, am I the only one who smells snake oil around the potential / opportunistic Lawyer + Social Listening partnership? It will be an interesting few months over the Olympic period, especially when it comes to social.
Is a big day for someone very dear to me. It’s not been an easy road but, at last, we’re at a turning point. As we head into the weekend, there is a light at the end of the tunnel.
Not far now.
Bonuses – this week has been a week of long form reading. First with the Jack White piece I mentioned above; then ‘Mysteries of the Connected Age‘ via The Wilson Quarterly; and finally ‘The Deceptive Nature of Bipolar: a First Hand Account‘ from the inspiring, moving and yet ever-insightful CALM Zone.