Five things of note from the seven days preceding March 9th, 2012
1. Baked Sprouts
I love brussell sprouts. Always have, always will. But I have never, ever had them baked. Until now –
– speaks to me on a number of levels.
First and foremost, when you think about the semantic web, the intelligent web, the personal web, web 3.0 if you will, one is tempted to consider how ‘intelligent search’ (results served up to you based upon previous searches, conversations and location) could well be an adversary to information serendipity.
Google is probably the most guilty of all parties in this particular area [how often have you clicked past page one of the search results – really?] and this ‘feature’ will only improve with the arrival of Google+ (constantly tracking our every move across Google-related services). Of course, there are services that can aid the accidental discovery; StumbleUpon springs to mind, although even that requires a certain amount of input around your interests…
My issue is, as William McKeen, whose quote sits above this text, quite rightly points out – sometimes the joy is in the looking, the surprising finding, the enrichment of serendipity. And it is escaping us all. How does one fight to retain this disappearing pleasure? Read more books, more magazines… seek out the unknown and be endlessly curious.
At least, that’s what I’m going to do.
3. Is Google+ a ghost town?
Speaking of the big G, a huge conversationÂ kicked off about numbers and usage last week when I asked my friends if they had an opinion on the above question. Even if you have only a passing interest in all things Google+, its users and/or its potential usage – I would recommend you take a look. You might be surprised at what you find.
4. Adele vs Daft Punk
Back in January the above chocolate bar ran a ‘campaign’ on Twitter that involved celebrities such as Katie Price and Rio Ferdinand tweeting about said snack [but without really letting people know they were being paid for it until the very last minute]. Five tweets were sent by each, but only on the fifth tweet did the celebs let their followers know that they were sponsored – via the esoteric hashtag ‘#spon’.
You can read more about the complaint itself when it happened, however the key parts are as follows:
“Since they got paid for sending these tweets, the ASA is investigating whether the celebrities’ first ‘teaser’ tweets should have indicated that they were part of an advert, and if the â€˜#sponâ€™ in the last tweet made it clear enough that it was advertising”
— The Drum
With me so far? Good. Well, there are (new) regulations to help monitor this sort of thing but, it turns out that post-investigation, the ASA found Mars not in breach of the code. Make of that what you will, but if you do any kind of brand work on or via social media, then the whole case is worth reading up on. The media are watching.