Last night, while wondering the streets of Soho, I passed this colourful boarding on Lexington St –
No other branding or logos exist on the boarding, just multiple shades/shapes of green and of course, the fish. However, instead of eyes, the fish have QR codes!
Give them a quick scan aaaaaaand… what?
It took me to a [mobile optimised] webpage for Yoobi Soho, a new sushi bar coming soon.
However, the cool thing wasthat not only rewarded my curiosity with an invitation to the free opening party of the establishment in question, but also the offer of a free sushi roll at any time during the first week of said opening.
Why is this cool?
- Key sentence from the above: no other branding or logos exist on the boarding. QR codes, by their very nature (and if used correctly) are esoteric and alluring. By NOT putting anything else up on the screens, I’m intrigued.. I’m enticed to GO THROUGH THE DOOR as it were, of the QR code. What is it? What’s it hiding? What happens when I click?
- The rewarding of curiosity. The celebration of your captivation. The entertainment given from exploration. This is QR done right and this is QR done WELL. Better yet, it’s building advocacy.
Well done Yoobi, I salute you.