Thursday Projects


c/o Michael Hell

Taking an hour for lunch isn’t easy at the best of times. I try, we all do. Hell, (1000heads creative director) Robbie Dale and I have been trying to schedule a weekly lunchtime catch up for nearly two years now – it’s shocking how this meeting is hardly ever kept. However, the promise of it being there week in, week out at least makes us try to keep it…

Something new is required, a weekly focal point of something where I deliberately take myself away from the office (where possible) and attempt to build something new. Be it a new piece of writing or a new photography effort; the fourth day of the working week – the lunch break at least – is where I’m going to do it.

I started a fortnight ago and have already built something cool for the guys I work with; “1000heads is Out of the Office“.

This week? I don’t know… I might revisit This is my N8, maybe.

So here’s a challenge for 2012: book yourself an hour a week to build something new. Something fun.

Oh, and do it on a Thursday.

Get to it.





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Author: James Whatley

Experienced advertising and communications strategist working in brand, games, and entertainment. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

7 thoughts on “Thursday Projects”

  1. I love this! Am currently staring at various spreadsheets and lists and trying to plan new bits of structure in to my working and artmaking pursuits and Thursday Projects sounds like a good one.

    whatleydude Reply:

    Glad to hear it!

    #ThursdayProjects starts here 😉

  2. Brilliant. I’m doing similar – yesterday I setup a recurring 30 minute meeting for myself every single day to watch online video. We’re starting to produce more and more of it, so it makes sense that I should watch more and more of it, sort of discover what to do and what not to do.

    An hour a week for building is brilliant, too. Might add that.

    whatleydude Reply:

    That’s the way to do it fella.

    TBH, setting appointments for myself is basically how I manage my time most days. I’ve been laughed at before for having three hours of ‘DO NOTHING’ in the diary for one evening a week.

    But sometimes these things are necessary!

    See you on Thursday ;D

  3. Sounds more than vital in our cluttered world. Even more essential for those managing massive information loads in their day work.

    I’ve been practicing “Offline & Lite Days” once a week (up to 3 hours doing nothing, afternoon or evening), simply bringing a notebook, a pen and a camera for taking photos.

    This also highlights the need (for companies) to work on the intensity/rest balance, in order to avoid any ’employee fatigue’ and to renew all the needed energy.

  4. All over this. Actioning this now with a regular slot in the diary. And it’s not going to be a lunchtime. Too important.

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