Parallels

I found this yesterday via one of my favourite blogs, Brandflakes for Breakfast.

It’s a great ad. Not because of the product it’s selling, or because of the star that features (although I doubt anyone else could pull it off quite like Dafoe) but ultimately, it’s a wonderful story – extremely well told.

Admittedly it’s arguable what the video is actually selling; it’s obviously Jim Beam, but it could quite easily be Greyhound too – especially given the language structure around choices and decisions etc.

Either way, it’s a stellar piece of film-making.
Good job.

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