1000heads: Creativity + Curation

This past week saw the Exeter-based gathering that is known as the LikeMinds 2010 Autumn Conference.

likeminds starting day 2

Photo via the lovely Benjamin Ellis

If you’re a regular reader here at 1000heads you’ll know that LikeMinds has become one of our favourite things ever since our first attendance back in February of this year. I’m pleased to say that last week’s event – based around the themes of ‘Creativity + Curation’ – was no disappointment.

Unlike February’s event, where the one key takeaway (for me at least) was the audience-wide understanding of the importance of listening, this time around the lessons were much more broad; touching upon various different subjects, specialisms and industries including; Music, Film, Publishing (traditional and new) as well as other, more thought-provoking pieces along the lines of the impact of social technologies and the much-discussed ‘Big Society‘.

For me personally, the highlights came in varying forms. First, the opening Publishing ‘immersive’ session hosted by Andrew Davies of Idio was rammed to the rafters as everyone came together to discuss the impact of the social web upon the traditional publishing industry. For such a packed event, Andrew facilitated well as the rest of the group swiftly leapt from one area to another covering off not only the real value of brand/consumer relationships (throwing in some real world examples to boot) but also whether or not true curation is just filtering other people’s content.

LikeMinds resident live-blogger, Adam Tinworth, happened to be in the room also and his blow-by-blow recap is definitely worth a look.

Second, Chris Carey from the PRS, yes really – the PRS. Chris is an in-house economist for the music industry and he used the patterns that he is paid to spot day-in and day-out, to illustrate the pitfalls in any market of relying on what you think you know. His example of NBC’s mistake of turning off the Gossip Girl stream on their website was a lesson to us all.

And the third and final one (again, that spoke to me personally) was that of Benjamin Ellis. Who, with one phrase, captured the whole audience:

“A fish would be last to discover water”

— and to give that context, I’d spend some time looking over his rather awesome presentation –

Benjamin Ellis: Why the ‘We’ Generation ‘Knows’ Different

View more presentations from Like Minds.
We’ll be back with more LikeMinds analysis at some point later this week (or maybe next).
In the meantime, we’d love to hear from you on any of the above.. So why not leave us a comment! 🙂

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

7 thoughts on “1000heads: Creativity + Curation”

  1. Thanks James, delighted you enjoyed and got so much from it all. We had some amazing talent in the room (not just on stage) creating + curating ideas and engaging with each other – that’s what Like Minds is all about.

  2. The interactions and discussion were great! I learnt so much – it was great to step off of the stage and dive right back into conversations. Two whole days to meet and talk with some of the most inspiring (and friendly!) folks in the industry, and some beyond it, was an amazing experience – especially getting to better know some of those I've met before!

    Right… Off to go swimming in the digital river!

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